new in beauty & skincare

shu uemura is the destination for new-in beauty, where japanese artistry meets cutting-edge science. browse our collection of new makeup products and new skincare products, featuring everything from award-winning eyelash curlers to our reinvented best-selling cleansing oil.

choose from expertly designed makeup brushes for a smooth, soft-focus finish, or try the new rouge unlimited liquid lacquer, a richly pigmented lipstick with a unique oil-in-water texture that glides on effortlessly and stays put for hours.

whether you're expanding your collection of must-have cosmetics or refreshing your skincare routine, shop the latest beauty and skincare products below.