face makeup

discover face makeup products by shu uemura, from high-coverage concealers and precision brushes to refreshing finishing mists. the face makeup collection brings together longwear formulas and skincare-infused textures, giving you the tools to create expressive looks that last with a comfortable, weightless feel.

powders & setting spray concealer powders face brushes

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do cream makeup products count as liquids?

yes, when traveling, any makeup product that can be poured, pumped or smeared is legally classed as a liquid. always check with the official airport guidelines when travelling.

how does skin undertone affect makeup shade selection?

your skin undertone can influence how makeup shades appear once applied. Knowing whether your undertone is warm, cool or neutral can help you choose foundation, concealer and color cosmetics that complement your complexion, creating a more natural-looking, flattering finish.

what order to apply makeup?

applying makeup in the right order can help create a smooth, long-lasting look. follow these simple steps:

prep: begin with skincare, followed by primer and colour corrector if needed.
base: apply foundation and concealer, then use a cream contour, bronzer and blush to define and add colour to the complexion.
eyes and lips: define the eyes and brows with chosen makeup products before finishing with lip colour.
powders: apply powder products to set your base and enhance definition.
set: spritz face with a setting spray or refreshing mist to help lock in your makeup look.

face makeup

frequently asked questions