testlandingpage

ultime8∞ sublime beauty cleansing oil

porefinist2 sakura refreshing cleansing oil

anti/oxi+ pollutant & dullness clarifying cleansing oil

botanicoil indulging cleansing oil with plant-extracts

blanc chroma lightening & polishing cleansing oil

rouge unlimited kinu satin

iconic eyelash curler

hard formula eyebrow pencil

sponge 55

unlimited lasting makeup fix mist

discover our best sellers

skincare

makeup & tools

shu uemura | unlock your potential

tools

makeup

<h2>shu uemura, unlock your potential</h2>
[background music playing] 
A person is putting on lipstick and getting ready to go. 
A person is taking a selfie with their phone. 
A guy is standing. 
A guy rings the bell and the sound spreads throughout the temple. 
A guy is riding a skateboard and goes into the crowd in the street. 
A guy keeps walking. 
A person is doing a pole dance. 
A person is painting. 
People are watching the person painting. 
A person is drawing eyeliner. 
People are watching the show. 
A person is dancing on stage, and people are enjoying watching it. 
[unlock your potential]

unlock your potential

shu uemura lives by mottainai, japanese way to be mindful of what is truly valuable. to us, there is nothing more valuable.

discover shu

sustainably cultivated and carefully handpicked, using oil from the purest seeds

tsubaki oil

matcha extract is cultivated and harvested in the birthplace of japanese green tea

matcha tea

100% natural origin, hand-picked from kouchi prefecture

yuzu

discover more on instagram