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fill, shape, and style your brows to perfection with the shu uemura hard formula eyebrow pencil, an innovative and iconic formula with over 25 years of cult status. this unique eyebrow pencil is crafted from a blend of wax, powder, and a touch of semi-solid oil, activating upon contact with the natural oils in your brows for seamless color payoff.

its firm, hard texture allows for exceptional precision and control, making it ideal for creating hair-like strokes and achieving a naturally defined look. the powdery finish enhances the natural appearance of your brows without looking harsh or drawn-on. smudge-proof and fade-resistant, this long-wearing formula ensures your brows stay flawlessly styled all day long.

please note: the shu uemura hard formula eyebrow pencil arrives unsharpened.

Frequently Bought Together

hard formula eyebrow pencil

This item

hard formula eyebrow pencil seal brown

$32.00
3.67 star rating based on 6 reviews
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Customer Reviews

3.67 stars out of a maximum of 5
6 reviews
51 stars out of a maximum of 1
4
41 stars out of a maximum of 1
0
31 stars out of a maximum of 1
0
21 stars out of a maximum of 1
0
11 stars out of a maximum of 1
2
Read all reviews

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Best ever!

5 stars out of a maximum of 5

This is the best eyebrow pencil formula ever! I always get compliments on my brows and everyone thinks it’s tattooed but it’s not. Its thanks to Shu Uemura hard pencil formula. I used it for over 17 years, please don’t ever stop making this product. It’s the best on the market of all the markets. The trick is to make sure you always sharpen the pencil and have it extremely sharp tip to create a natural looking hair strokes.

2024-08-07by Kai

My favorite brow pencil

5 stars out of a maximum of 5

It’s my favorite brow pencil. Soft color but hard formula. It makes my brows softer, very natural and very long lasting. Very easy to handle but they shipped to you as it’s sharpened in normal pencil form. You would to need shave it into the sword form with a cutter knife, which makes it easier to draw and draw it in a better shape. Just to FYI, I tested on the back of my hand once I received it and before I shaved it but it didn’t show up with color. Color showed up perfectly in softness once I shaved it and it got kicked in after a few strokes. But some colors are always out of stock. That’s the only problem. It’s best to pair up with their brow gel. Love their brow gel too.

2024-03-05by Ptsau**Verified Purchase**

best ever!

5 stars out of a maximum of 5

this is the best ever eyebrow pencil I’ve ever used. I’ve used it for over 20 years and I always get compliments thinking I got tattooed brows but I didn’t. It’s all thanks to Shu Uemura hard pencil formula in seal brown. A little trick, I’ve learned through the years, always make sure you have an extremely sharp tip to mimic a fine natural brow hair. I love it please don’t ever discontinue this formula! Best ever in all the brands of the whole world!

2024-08-07by Kai fro

Terrible Product

1 stars out of a maximum of 5

It doesn't even write on your skin...

2025-08-22by D**Verified Purchase**

Great eyeliner pencil

5 stars out of a maximum of 5

This is my go to eyeliner pencil. I like how it is easy to use and it looks natural.

2025-08-07by Hvnlya**Verified Purchase**

Unusable and poor customer service

1 stars out of a maximum of 5

This product is nearly unusable, as another reviewer said. It deposits only the faintest amount of color, even correctly applied (with oily skin), and what does come out is very faint and blurry, almost like a bad powder brow. It CANNOT make fine strokes. I am an artist and have no problems with other brow products; this is not user error. Moreover, the customer service is awful. I have made the same inquiry like 3 times for return/refund, and I just keep getting pinged around to a different rep who asks the same question and then repeats a generic, "this product is a hard formula pencil..." and then passes me on to a different rep when I reply, so the conversation starts over. I would expect better from a prestigious brand like Shu Uemera and am extremely disappointed. Do not buy from this company and especially not this product.

2026-02-23by Odi**Verified Purchase**