up to 70% off select products
up to 70% off select products

new in beauty & skincare

shu uemura is the destination for new-in beauty, where japanese artistry meets cutting-edge science. browse our collection of new makeup products and luxury skincare products, featuring everything from award-winning eyelash curlers to our reinvented best-selling cleansing oil. 

choose from creamy lip formulas to elevate your look from day to night, eyeshadow palettes with a flattering spectrum of shades, and more. with limited edition options in this must-have edit, you have the opportunity to carve out a routine that stands out from the crowd. 

whether you're expanding your collection of trending makeup or refreshing your skincare routine, shop the latest shu uemura cosmetics and skincare below. 

14 Results
Eyelash Curler W
Current price: $8.40. Recommended Retail Price: $28.00. Save $19.60 .
eye sculpt fresh coral

$56.00

eye sculpt cool blush

$56.00

needle brow
Current price: $18.00. Recommended Retail Price: $36.00. Save $18.00 .
Shu Uermura Kinu Rouge Cream
...(6) more
Current price: $23.00. Recommended Retail Price: $46.00. Save $23.00 .
eye sculpt muted khaki

$56.00

Frequently Asked Questions


What is shu uemura?

 

shu uemura is a japanese luxury beauty brand known for its high-performance makeup, skincare, and professional haircare. Inspired by artistry and innovation, shu uemura products combine pioneering technology with premium ingredients to create bold pigments, refined textures, and expert-level tools loved by makeup artists worldwide.