founded by leading makeup artist shu uemura in the 1960s, his eponymous brand is rooted in japanese craftmanship, mottainai mindfulness and botanical innovations.
mindful of natural resources
mr shu uemura's eye for art, beauty and pop culture led him to the hills of hollywood, working on transforming actors for their on-screen roles. His focus on skincare and enhancing one’s natural beauty rather than masking it made him stand out amongst other professionals.
ultime8 cleansing oil
this led shu to develop his iconic cleansing oil. sustainably cultivated and carefully handpicked from the purest seeds of toshima, Japan, the oil kickstarted a career in mindfully crafted formulas from his home country.
matcha tea
fusing art and science, our advanced skincare products star natural resources from japan’s abundance of beautifying botanicals, including yuzu and matcha tea, both high in brightening antioxidants and skin-nurturing benefits.
biodegradable formula
taking care of the planet that powers our products, 85% of our cleansing oil formula can be decomposed naturally by micro-organisms. the packaging is made from 100% post-consumer recycled plastic, reprocessing existing plastics to use less energy.
pcr plastics
many of our cosmetic and skincare products can be refilled for continuous usage with less wastage, spotlighting shu's commitment to refillable items since 1983.
mindful of japanese craftmanship
shu uemura’s brushes are hand-made in kumano, cradle of calligraphy in japan, savoir-faire transmitted generation after generation.
mindful of japan resources
refillable packaging
being the professional makeup artist who has a culture of customizing their own tools, therefore shu uemura has started to market refillable items since 1983 at the first beauty boutique.