NOTICE AT COLLECTION OF PERSONAL INFORMATION
We are a member of the L’Oréal USA, Inc. family of brands. Our detailed Privacy Notice for consumers is available here and Our detailed Privacy Notice for Our business customers is available here. If You are a SalonCentric visitor or customer the Privacy Notice for SalonCentric is available here. Our detailed Privacy Notice describes the types of information We collect from You directly, from Your interactions with Us (on Our websites, mobile apps, digital tools (collectively, “Sites”) and advertising), how We use it, how We protect it, and rights available to You depending on Your relationship with Us.
This Notice supplements Our Privacy Notice by providing key information to You about how We collect and use Personal Information about You. This Notice is for visitors of Our Sites located in the United States only. Visitors from other countries should visit the L’Oréal brand site for Your part of the world.
What Types of Personal Information Do We Collect, How is it Collected, and for What Purposes?
We collect information that You provide to Us and from Your engagement with Our Sites. The Personal Information that We collect about You will depend on, for example, Our relationship or interaction with You. We may collect the following categories of Personal Information when You interact with Us by visiting Our Sites and platforms, advertising, media, from third parties who share it with US, and automatically collected (such as through cookies and other similar technologies).:
We collect the following categories of personal information:
Categories of Personal Information
Online identifiers (e.g., Cookie IDs/MAC address)
Internet Protocol address
Social handle or moniker
Government issued ID
Internet or similar network activity
Account login information
Information on Your interaction with a website, application, or advertisement and related information
Smart device and sensor data
Credit or debit card information
Information to process payments and prevent fraud
Legally Protected Characteristics
Characteristics of protected classes or groups under state or federal law. For example:
Age (40 and over)
Race, ethnicity, national origin
Sex, gender identity, gender expression
Products or services purchased, obtained, or considered
Other purchasing or consuming histories or tendencies (e.g., beauty routines, beauty concerns)
Loyalty activity and redemption
Customer service records
Health and safety-related information
User-generated content (e.g., product testimonials, ratings and reviews)
Geolocation data includes information such as the following:
General location information indicating the general physical location of you or your device (e.g., IP address or zip code)
Precise information about your location if you allow us (or a third party who provides it to us) to collect it
Audio Visual Information
Photographs that you upload or share with us
CCTV video recorded at our facilities
Call center recordings
Professional or employment-related personal information
Company name, department, job title
Professional credentials (e.g., professional license and number)
Name of school, employer, or business owned
School dates of attendance or graduation date
Nature of work performed
Other Information Considered Personal Information*
*Some information in this category is addressed in other categories as well.
Contact details such as telephone number and address (personal or business)
Signature (including electronic signature)
Physical characteristics or descriptions
Address (shipping, billing address)
Driver’s license or state ID number
Inferences drawn from any of these personal information categories
Inferences based on personal information about an individual to create a summary about, for example:
Beauty and related preferences
Behaviors on and off Site
Essential Cookies:These Cookies are essential for the Sites to function, manage the security of the Sites (including to detect and prevent fraudulent activity), or provide access to features and functionality on the Site. They are usually set in response to actions requesting services, such as setting Your privacy preferences, logging in, or filling in forms. They also enable enhanced Site functionality and personalization. For example, features and services like web chat services, product recommendations, predictive sort, product search, and commenting and rating systems. These may be set by Us or third-party providers whose services We use. Providers of these services may use their own analytics cookies (or similar technologies) to measure performance of these services. You may be able to use Your browser's settings to block or alert You about these cookies, but some parts of the Site may not work properly.
These Cookies will generally collect pseudonymous data about Your visit to Our Site (such as purchases, pageviews, and clicks associated with an IP address or cookie ID), however, We use features provided by Our advertising partners to collect or associate personal information (such as phone number or email address) and share it with companies such as Google or Facebook. We use this information to connect Your account with these companies with Your activities on our Site to (i) enhance measurement of our advertisements (e.g., identify if an individual saw our advertisement and then visited Our Site) and (ii) identify groups of alike consumers to optimize Our own marketing campaigns.
The purposes for which We collect and use personal information depends on, among other things, Our relationship or interaction with You. We collect and use this information within the L’Oréal family of brands to, for example:
Fulfil Your requests for products or services, manage Your orders, and process payments (including, for example, to process and pay any referral or commission payments We make to You; or facilitate applying for or using a third-party payment option, etc.)
Create, administer, and manage Your account (consumer or professional) or membership in programs We offer (e.g., loyalty program membership, social seller program)
To send You marketing communications, which may be tailored to Your ‘profile’ based on what personal information we know about You and Your preferences, and otherwise perform and provide advertising and marketing activities and services (including targeted advertising)
To provide tailored and personalized content, services, advertisements and offers, including based on personal information We know about You, Your beauty characteristics, and preferences
Post Your continent and reviews on the Sites, our social media pages, and related-third party sites that retail or feature Our brands and products
Manage any competitions, promotions, surveys, sweepstakes, giveaways, or contests You choose to enter
To manage, improve, and develop Our business,
Verify Your identity and detect and prevent fraud, and to maintain the security of Our products, Sites, and systems
To identify and communicate with You, answer questions and otherwise interact with You, and create better experiences
Provide You with requested services or to complete transactions You request
To collect, evaluate, and monitor reports of undesirable events during or after use of Our products
Support Our everyday operations, including to meet risk, legal, and compliance requirements, as well as to audit and monitor transactions and engagement
To enforce Our terms, and to protect Our rights, property, and safety, or the rights, property, and safety of others
For corporate governance, including mergers, acquisitions, and divestitures, and to otherwise comply with applicable laws
To administer and manage events, seminars, and training sessions.
To administer and manage Our relationship with Our stakeholders (including influencers and talent).
We combine information that We collect via one method (e.g., from a website or Our digital advertising) with another method (e.g., an offline event). For example, if You have an account with Us and are logged in, or otherwise provide personal information like an email, We associate information We observe about You with other information You or a third party provide to Us. We do this to get a more complete view of Your preferences for Our beauty products and services, which, in turn, allows Us to serve You better and with more customization and better beauty products.
A more detailed description of the information We collect, how We collect it, and how We use this information is available, as applicable to Your relationship with Us, in Our consumer Privacy Notice, Our Privacy Notice for business customers, and Our SalonCentric, Inc. Privacy Notice.
How Long Do We Retain Personal Information?
We will retain Personal Information about You for so long as You maintain an active account on our Site(s), as needed to provide You services, and as necessary to comply with Our legal and/or regulatory obligations, to resolve disputes, to manage Our rights, and to enforce Our agreements. We do not control certain privacy settings and preferences maintained by Our social media partners like Facebook and Twitter. If You wish to make changes to those settings and preferences, You may do so by visiting the Settings page of the appropriate social media site.
When Do We Share Personal Information?
We share personal information with third parties (vendors, agencies, and businesses) that help Us run Our Sites, Our business, and retail Our products to further L’Oréal’s beauty mission. We may disclose information to Our service providers, to complete a transaction requested by You, when required by law or authorities, and in the event of a sale or reorganization of Our company.
Additional Information for Residents of California
In the past 12 months we have disclosed the following categories of personal information that may be considered “sale”/ “sharing” under California law: Identifiers, Other Personal Information, Commercial or Purchasing Information, Internet or Online Information, Geolocation Data, Inferences, Professional or Employment-Related Information, and Inferences (inferred and derived data).
How Can You Opt-Out of Targeted Advertising?
To exercise the right of opt-out where available in Your jurisdiction please use visit “Your Privacy Choices”.