hard formula


This unique eyebrow pencil has been beloved for over 25 years. This eyebrow... read more
brow:sword pencil shu uemura

hard formula


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This unique eyebrow pencil has been beloved for over 25 years. This eyebrow pencil has an oil activated formula: color only shows with natural oil that is on the eyebrow. This unique formula consists of a mix of powder, wax, and small amounts of semi-solid oil, a winning combination that delivers the perfect hardness for ultimate precision with a powdery texture that works well with foundation upon application. The result is a natural and defined brow look. Smudge-proof and long-lasting.

Please note: hard formula does not come sharpened in the shape of a naginata samurai sword.

What is naginata? enabling precision, the unique "naginata" samurai sword shape is part of shu uemura's heritage, creating natural, defined brows, for both fine lines and wider areas. the angled tip boasts versatility, craftsmanship, and a timeless functionality that navigates ever-changing brow trends through time. the edge is used to draw precise lines as thin as hair, the side surfaces are for shading naturally or boldly, and the point is for filling in the fine gaps in the brows for a beautiful finish. each pencil is carefully manufactured and is the epitome of Japanese craftsmanship.

draw eyebrow hairs one by one using the thinnest edge of the hard formula pencil.
artist tip:Choose color closest to hair color for natural look. A darker shade will generally project a strong, more assertive image while a lighter shade projects a soft, sweet image.

Customer reviews
hard formula is rated 4.9 out of 5 by 160.
Rated 5 out of 5 by from Wonderful Brow Pencil I was originally skeptical but this turned out to be one of the best brow pencils I've used. I normally use Anastasia brow powder and fine pencil but the Shu Uemura Hard Pencil is a great addition to my brow arsenal. I bought the stone gray color and it's a perfect match for my brows. I had difficulties shaping the pencil into a sword shape initially -- I applied too much pressure and broke the tip twice! But once I managed to shave it slowly and a little more gently, it turned out great. Love this pencil!
Date published: 2018-05-26
Rated 5 out of 5 by from My favorite brow pencil so far!!! Color is a perfect match to my hair color and it lasts the whole day with no smudges on my oily skin, it worked really well. I've purchased it over and over again.
Date published: 2018-03-30
Rated 5 out of 5 by from African American with a pecan complexion loves oak brown I previously bought the seal brown and the stone gray and they were ok. BUT when they introducted the oak brown I found the pencil of my dream. I don’t need the first two pencils any more. Thanks Shu
Date published: 2018-01-13
Rated 5 out of 5 by from best pencil around I love this eyebrow pencil. I've tried many other brow products (gels, mascara) and always come back to this. I keep my brows pretty thin, this pencil does what I need it to, naturally enhances my eyebrows while providing a sharp line, there's no feathering or smudging with this pencil, which is why I love it's a "hard" formula. I've used it for 10 years now, it's the best!
Date published: 2017-10-06
Rated 5 out of 5 by from This is it! I have to admit, I was skeptical and very reluctant about ordering an eyebrow pencil online but decided to go for it. I have tried everything and this is hand down, the best. I have really sparse eyebrows that are now turning white/ gray and honestly, you would never know that by looking at my eyebrows when I use this pencil. The pencil itself is twice the size of any other brand, and believe me when I say I have tried them all.
Date published: 2017-09-29
Rated 5 out of 5 by from The only eye brow pencil I use!! I've been using this brow pencil for several years now. I have black hair, light to medium ochre skin, and brown eyes- Stone Grey 05 looks natural on me giving me a more defined brow line without being too sharp. I use this pencil once every day and it usually lasts me an entire year. I use it after I apply light lotion or serum on my face so it helps the pencil draw better, but it works fine on dry skin too!
Date published: 2016-11-17
Rated 5 out of 5 by from Super natural. Best eyebrow pencil out there. This is the best eyebrow pencil I've ever purchased after years of trial and error. The Anastasia and Shiseido pencils in light gray were good, and I thought I'd found the best in those until I tried the Shu Uemura one. Thus pencil goes into powdered brows in such a controlled way, and I am able to shape my brows to look super natural and clean.
Date published: 2016-06-26
Rated 5 out of 5 by from Natural and mistake proof I bought seal brown as my first try for this product. It is a natural grey brown-- the color of brow hairs rather than eye shadow brown or grey. I have used everything from powders, eye shadows, and gels to soft pencils. This beats them all. You just cannot make a mistake with this hard pencil because your control of placement, depth of color, and size of stroke from feather to line is excellent. What you decide to do is what you get. No mistakes and your perfect brow stays that way throughout the day. This is also a long pencil that should last a long time even with sharpening.
Date published: 2016-06-25
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