All customer reviews

It make my eye pop by curling my lashes to perfection. I dont even need mascara. I do not leave the house without using it

It really gives your lash that full effect even if you have regular length lashes. I never leave without it! Super love the product!

I have the 24k gold plated version of this and have been using it for years now. It is a must for every day and just helps wake up your look wether it's a mascara day or not. It's a little bit of luxe and really effective

I have straight, stubborn, Asian lashes. This curler does wonders for them. Not only do they curl, they stay curled. It's like my lashes are speaking to the world, "hello there! You can see us now, we exist!" Or like that song, "I'm coming out, I want the world to know!" This may all sound so over hyped and dramatic but that's the affect I feel after I curl my lashes with this curler.

It is by far the best eyelash curler I have used. Curls your eyelashes so that they appear naturally beautiful!

the rubber and the shape. I have really short lashes and the only way to make them stand out is curl it like crazy. this is perfect, i don't have to hold it for long and it comes to a perfect curve. doesn't hurt my eyelids either. Can't live without it.

it doesnt pinch me!!! Its also very easy to use!! Definitely a must have!!

well-designed to fit the contours of your eyelids, and sturdy for an even curl throughout the length of the lashes

This eyelash curler is the best one that is out in the market. I love curling my eyelashes and I tried a lot of other brand's (at least 3) eyelash curlers but Shu Uemura's is the BEST. Once you curl it it stays like that throughout the day. My friends asked if it really is that different and I let them use it and they had to buy one for themselves too. Try it and you will know why it is so highly rated!

I got Shu Eye lash curler just to see what the hype was about. I was completely impressed! The pressure is right, just enough to create the doll lash effect but never take a couple of my lashes in the process. My lashes stay curled all day even without mascara. You think $20 is expensive for a eyelash curler, but it's totally worth it!