shu uemura lives by mottainai, japanese way to be mindful of what is truly valuable. to us, there is nothing more valuable.
mindful of natural resources
shu uemura selects sustainable locally-sourced plants / ingredients from different regions of japan.
85% of cleansing oil formula can be decomposed (digested) naturally by living organisms (micro-organisms) and keep harmony of environment.
shu uemura’s cleansing oil bottles are made with 100% post-consumer recycled plastic. PCR plastics are the recycled materials from existing PET bottles and other plastics. reprocessing existing plastics uses less energy and fossil fuels.
mindful of japan resources
being the professional makeup artist who has a culture of customizing their own tools, therefore shu uemura has started to market refillable items since 1983 at the first beauty boutique.