at the heart of shu uemura stands the story of a beauty pioneer.
Mr. Shu Uemura is the origin of the brand. More than just a makeup artist: a pioneer, an innovator, a visionary.He was the first to pioneer a global approach to beauty, connecting makeup and skincare in harmony.Through his passion for beauty, art and women, coupled with a taste for innovation, he developed his brand into a truly global brand.
who we are
Today, proud of our history, shu uemura affirms its professional approach to beauty and makeup in the city of Mr. Shu Uemura: Tokyo. Connecting past and present from Mr. Shu Uemura to Uchiide, people and places, but above all proclaiming dedication to women, tokyo makeup atelier is a guide to the brand expression at all levels. Embracing this statement, shu uemura has the ambition to become the #1 makeup artist brand in Asia. Our mission is to be the inspiring beauty mentor giving women the freedom and enjoyment to be the artists of their own beauty.
The 3 fundamentals of shu uemura
Today, more than ever, shu uemura encapsulates its heritage into 3 fundamentals that make our brand unique and drive all our actions along the way.1. shu atelier makeup artistry
Led by Kakuyasu Uchiide, the shu uemura atelier artist team embodies shu uemura’s holistic vision of beauty by constantly reinventing the brand legacy with edgy modernity. Their mission is to build, connect with and inspire our community of makeup addicts. From product development to artistic look creations shu uemuraatelier artists share their creativity and experience to the world. Originating from all over Asia and selected based on their talent and skills, they act as the ambassadors of the brand, as spokespeople of its products and as role models for the local teams in their countries.2. tokyo flair
As the capital of Japan, Tokyo is a city that inspires and never ceases to surprise. Attached to its city of origin, shu uemura encapsulates tokyo flair. Like Tokyo, shu uemura embraces paradoxes: tradition yet modernity, luxury yet fun, precise but also creative. City of contrasts, city of inspiration, Tokyo is the brand’s ultimate signature.3. edgy chic
More than a style signature, a vanguard attitude towards fashion and beauty. A trend-setting approach, harmoniously blending fun, fearlessness and sophistication, always with a twist and an element of surprise. To us, makeup is a territory of exploration to further express one’s singularity and style.
“beautiful makeup starts with beautiful skin”—Mr. Shu Uemura
Inspired by the revolutionary vision of its founder, Mr. Shu Uemura, the brand today continues to embody his unique philosophy and innovative spirit.
Monday to Friday from 9AM to 5PM (EST)