hard formula

This unique eyebrow pencil has been beloved for over 25 years. This eyebrow... read more
hard formula

hard formula

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This unique eyebrow pencil has been beloved for over 25 years. This eyebrow pencil has an oil activated formula: color only shows with natural oil that is on the eyebrow. This unique formula consists of a mix of powder, wax, and small amounts of semi-solid oil, a winning combination that delivers the perfect hardness for ultimate precision with a powdery texture that works well with foundation upon application. The result is a natural and defined brow look. Smudge-proof and long-lasting.

Please note: hard formula does not come sharpened in the shape of a naginata samurai sword.

What is naginata? enabling precision, the unique "naginata" samurai sword shape is part of shu uemura's heritage, creating natural, defined brows, for both fine lines and wider areas. the angled tip boasts versatility, craftsmanship, and a timeless functionality that navigates ever-changing brow trends through time. the edge is used to draw precise lines as thin as hair, the side surfaces are for shading naturally or boldly, and the point is for filling in the fine gaps in the brows for a beautiful finish. each pencil is carefully manufactured and is the epitome of Japanese craftsmanship.

draw eyebrow hairs one by one using the thinnest edge of the hard formula pencil.
artist tip:Choose color closest to hair color for natural look. A darker shade will generally project a strong, more assertive image while a lighter shade projects a soft, sweet image.

Customer reviews
hard formula is rated 4.8 out of 5 by 179.
Rated 5 out of 5 by from Professional makeup artist -Berta Camal I’ve been using this hard pencil for years now! Still my absolute favorite hands down.
Date published: 2018-11-15
Rated 5 out of 5 by from Great It‘s great. it can draw very natural eyebrows. Love it!
Date published: 2018-10-15
Rated 5 out of 5 by from Perfect Sharpenimg the pencil was a bit tricky but after that it is perfect. It gives me the right amount of product with each stroke without leaving smughes. Stone gray is perfect color.
Date published: 2018-10-14
Rated 5 out of 5 by from Right color match I've been a long time fan, especially their Hard 9 eye brow pencil. My first purchase of the Hard 9 in stone gray, lasted me 5 years. I use it fill and shade in the areas I need. Now that my hair is lighter, brown tones, I purchase my second Hard 9 formula in Seal Brown and it's a great match.
Date published: 2018-10-05
Rated 5 out of 5 by from The Best! The pencil is very easy to sharpen into the sword shape. The sword shape allows me to use the pencil with sharp precision to achieve any look I desire. Since the pencil is very pigmented, I can now groom my brows very quickly when in a hurry with the precision of the sword shape. All I an say is WOW!
Date published: 2018-09-20
Rated 5 out of 5 by from Wonderful product!! I found the hard lead eyebrow pencil online. Exactly what I’ve looked for. Very pleased with the quality and color. The best I’ve had.
Date published: 2018-09-07
Rated 5 out of 5 by from AMAZING This pencil lasts for such a LONG time, due to the hard formula. Keeping it sharp isn't very difficult, is easy to use to create sharp, thin strokes as well as filling in the brows. Love the colors available, I have 4 different browns. Best eye brow pencil on the market!
Date published: 2018-08-17
Rated 5 out of 5 by from Wonderful Brow Pencil I was originally skeptical but this turned out to be one of the best brow pencils I've used. I normally use Anastasia brow powder and fine pencil but the Shu Uemura Hard Pencil is a great addition to my brow arsenal. I bought the stone gray color and it's a perfect match for my brows. I had difficulties shaping the pencil into a sword shape initially -- I applied too much pressure and broke the tip twice! But once I managed to shave it slowly and a little more gently, it turned out great. Love this pencil!
Date published: 2018-05-26
Rated 5 out of 5 by from My favorite brow pencil so far!!! Color is a perfect match to my hair color and it lasts the whole day with no smudges on my oily skin, it worked really well. I've purchased it over and over again.
Date published: 2018-03-30
Rated 5 out of 5 by from African American with a pecan complexion loves oak brown I previously bought the seal brown and the stone gray and they were ok. BUT when they introducted the oak brown I found the pencil of my dream. I don’t need the first two pencils any more. Thanks Shu
Date published: 2018-01-13
Rated 5 out of 5 by from best pencil around I love this eyebrow pencil. I've tried many other brow products (gels, mascara) and always come back to this. I keep my brows pretty thin, this pencil does what I need it to, naturally enhances my eyebrows while providing a sharp line, there's no feathering or smudging with this pencil, which is why I love it's a "hard" formula. I've used it for 10 years now, it's the best!
Date published: 2017-10-06
Rated 5 out of 5 by from This is it! I have to admit, I was skeptical and very reluctant about ordering an eyebrow pencil online but decided to go for it. I have tried everything and this is hand down, the best. I have really sparse eyebrows that are now turning white/ gray and honestly, you would never know that by looking at my eyebrows when I use this pencil. The pencil itself is twice the size of any other brand, and believe me when I say I have tried them all.
Date published: 2017-09-29
Rated 5 out of 5 by from The only eye brow pencil I use!! I've been using this brow pencil for several years now. I have black hair, light to medium ochre skin, and brown eyes- Stone Grey 05 looks natural on me giving me a more defined brow line without being too sharp. I use this pencil once every day and it usually lasts me an entire year. I use it after I apply light lotion or serum on my face so it helps the pencil draw better, but it works fine on dry skin too!
Date published: 2016-11-17
Rated 5 out of 5 by from Super natural. Best eyebrow pencil out there. This is the best eyebrow pencil I've ever purchased after years of trial and error. The Anastasia and Shiseido pencils in light gray were good, and I thought I'd found the best in those until I tried the Shu Uemura one. Thus pencil goes into powdered brows in such a controlled way, and I am able to shape my brows to look super natural and clean.
Date published: 2016-06-26
Rated 5 out of 5 by from Natural and mistake proof I bought seal brown as my first try for this product. It is a natural grey brown-- the color of brow hairs rather than eye shadow brown or grey. I have used everything from powders, eye shadows, and gels to soft pencils. This beats them all. You just cannot make a mistake with this hard pencil because your control of placement, depth of color, and size of stroke from feather to line is excellent. What you decide to do is what you get. No mistakes and your perfect brow stays that way throughout the day. This is also a long pencil that should last a long time even with sharpening.
Date published: 2016-06-25
Rated 5 out of 5 by from Natural I can fill in my brows and it looks natural and I'm in love
Date published: 2016-03-14
Rated 5 out of 5 by from THE BEST I've been using this pencil for years. I tried many different ones from many different companies. But always come back to this. THIS IS THE BEST.
Date published: 2016-03-13
Rated 5 out of 5 by from MUST HAVE Finally found my life-long item! Love the quality, love the price, love the result!
Date published: 2016-02-19
Rated 5 out of 5 by from Your eyebrows's soulmate I will never love another brow product the way I love this pencil. At first I bought it because I had a coupon code, not knowing it was destiny for my eyebrows to meet this magical work of art. I can't express how perfect it is to create a natural looking brow. How it's so worth the price for the amount of product you receive. All other products leave my brows looking over done, dark, and just plain scary. Something about it makes it so ideal - maybe that it applies softly and blends smooth without any of those weird chunks left behind from blending while still remaining on your face. Thank you, Shu Uemura!! You have changed my life.
Date published: 2015-12-10
Rated 5 out of 5 by from Must have for all Asian. Easy to apply & looks very natural for Asian. Stone Gray.
Date published: 2015-05-31
Rated 5 out of 5 by from Excellent Product! I have always used this pencil for my brows since I started using makeup. I recommend to draw on your brows right after you wash your face because the oils on your skin may interfere with the result of the pencil.
Date published: 2015-05-01
Rated 5 out of 5 by from Finally for soft hair eyebrows I have soft black eyebrow hairs but they are full in texture. It is extremely difficult to color match with my Asian hair coloring, and the soft gray matches very naturally. The size of the penciL is quite long therefore will last for a very long time in usage.
Date published: 2015-03-05
Rated 5 out of 5 by from The Greatest! I have tried every brow pencil available to mankind (and womankind) and nothing comes close to this elegant product. The seal brown is a beautiful neutral that is picture perfect for all brunettes. If you use the seal brown with a light touch, the color would be a good taupe for a blonde complexion also. I'm a cool brunette so I got both the seal brown and the gray pencil and I switch back and forth depending on my makeup mood. Anyone with gray or peppered hair will love the gray because gray pencils are impossible to find. These pencils last forever... They sharpen beautifully and they're neither too powdery nor too waxy. Your own skin oils activate the color as you apply it to your brows. This product is a pleasure to use...very natural...gorgeous!!
Date published: 2015-02-05
Rated 5 out of 5 by from Best Brow Pencil EVER !!!!! I have been looking for this for years. I have thin eyebrows. I used to have an art pencil in charcoal that was perfect. Most eyebrow pencils are way too soft and look heavy. I have gray hair and bought the Stone Gray. It is perfect and looks very natural. I like the hard pencil as I feel I have more control over color. I am ordering another to have on hand.
Date published: 2014-12-01
Rated 5 out of 5 by from Best Eyebrow product, period! I have always defined my brows, and could never achieve a perfect look before I found this online. I took a chance and bought it, and now I have 2 back ups, in each, seal brown and stone gray, just in case it gets discontinued! Absolutely easy to apply and stays in place with no messes. Almost impossible to go wrong or look messy. Perfect, Perfect. Love it.
Date published: 2014-11-26
Rated 5 out of 5 by from Seal Brown is the perfect brow pencil! I absolutely love this brow pencil! So natural that you can't possibly over do it. Plus it's the perfect shade of brown and so long lasting. Definitely WORTH EVERY PENNY! Please don't ever discontinue this product!
Date published: 2014-06-14
Rated 5 out of 5 by from Best way to fill in your brows I've managed to avoid defining my brows over the years because I couldn't find the best medium to do so. Powders were either too dark or heavy resulting in the "2 slugs over eyes" look or pencils were too hard and dark resulting in the "2 penciled lines over eyes" look. I bought the hard formula and have been using it for over a week and absolutely love it! First of all, the color is so subtle that you wouldn't know that my brows have been filled in, i.e. it looks natural. Second, because of the nature of the pencil that it only draws when it's in contact with the oils on your skin and hairs, you have no choice but to really just shade and blend according to your brow line. So the result is a soft, clean, defined (according to your brow shape) natural looking brows. They do not look harsh and in fact it's helped add focus onto my eyes and help define my features. I have a feeling this pencil is going to last me a very long time, so yeah, EXCELLENT value for money here! Once again, another superior quality Shu product.
Date published: 2014-04-04
Rated 5 out of 5 by from Perfect!! Im 55 yrs old. I have dark brown hair. I chose the Seal Brown. It is the perfect shade. No unwanted red tones. The pencil is hard which gives precision application. It stays on all day untill I remove it with soap and water. This pencil will last a long time. The color is very natural , not fake looking. I am happy with the price because it is worth every penny. This pencil has the consistency of a lead pencil you would write with, but when applied to your skin, it draws precise hairs effortlessly. This is the best eyebrow pencil ever created in my opinion.
Date published: 2014-03-08
Rated 5 out of 5 by from Perfect! The color matches with my eyebrow and hard texture makes it easy to get a perfect nature look ! I love it !!!
Date published: 2013-12-01
Rated 5 out of 5 by from Awesome product. Brightens face without being harsh on my face. Its effective and fast. Highly recommend it! It diminish a lot of my sunspots and freckles.
Date published: 2013-10-08
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