hard formula


This unique eyebrow pencil has been beloved for over 25 years. This eyebrow... read more
hard formula brow pencil shu uemura

hard formula


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In Stock Ships In 7-12 business days
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This unique eyebrow pencil has been beloved for over 25 years. This eyebrow pencil has an oil activated formula: color only shows with natural oil that is on the eyebrow. This unique formula consists of a mix of powder, wax, and small amounts of semi-solid oil, a winning combination that delivers the perfect hardness for ultimate precision with a powdery texture that works well with foundation upon application. The result is a natural and defined brow look. Smudge-proof and long-lasting.

Please note: hard formula does not come sharpened in the shape of a naginata samurai sword.

What is naginata? enabling precision, the unique "naginata" samurai sword shape is part of shu uemura's heritage, creating natural, defined brows, for both fine lines and wider areas. the angled tip boasts versatility, craftsmanship, and a timeless functionality that navigates ever-changing brow trends through time. the edge is used to draw precise lines as thin as hair, the side surfaces are for shading naturally or boldly, and the point is for filling in the fine gaps in the brows for a beautiful finish. each pencil is carefully manufactured and is the epitome of Japanese craftsmanship.

draw eyebrow hairs one by one using the thinnest edge of the hard formula pencil.
artist tip:Choose color closest to hair color for natural look. A darker shade will generally project a strong, more assertive image while a lighter shade projects a soft, sweet image.

Customer reviews
hard formula is rated 4.9 out of 5 by 171.
Rated 5 out of 5 by from Hard Formula Eyebrow Pencil This is my second Hard Formula eyebrow pencil. I keep an extra one for my travel bag. I love Shu Uemura brow products. My brows don’t look over drawn or have dark and light areas when using the Hard Formula. It applies smoothly and blends well with my brows.
Date published: 2018-12-09
Rated 5 out of 5 by from Great and will get other shades I have dark brown hair but graying. I bought stone grey and seal brown, turned out a bit dark for full brow use. Will try other lighter shade. Quality is very good and not too hard for me at all.
Date published: 2018-12-07
Rated 5 out of 5 by from Professional makeup artist -Berta Camal I’ve been using this hard pencil for years now! Still my absolute favorite hands down.
Date published: 2018-11-15
Rated 5 out of 5 by from Great It‘s great. it can draw very natural eyebrows. Love it!
Date published: 2018-10-15
Rated 5 out of 5 by from Perfect Sharpenimg the pencil was a bit tricky but after that it is perfect. It gives me the right amount of product with each stroke without leaving smughes. Stone gray is perfect color.
Date published: 2018-10-14
Rated 5 out of 5 by from Right color match I've been a long time fan, especially their Hard 9 eye brow pencil. My first purchase of the Hard 9 in stone gray, lasted me 5 years. I use it fill and shade in the areas I need. Now that my hair is lighter, brown tones, I purchase my second Hard 9 formula in Seal Brown and it's a great match.
Date published: 2018-10-05
Rated 5 out of 5 by from The Best! The pencil is very easy to sharpen into the sword shape. The sword shape allows me to use the pencil with sharp precision to achieve any look I desire. Since the pencil is very pigmented, I can now groom my brows very quickly when in a hurry with the precision of the sword shape. All I an say is WOW!
Date published: 2018-09-20
Rated 5 out of 5 by from Wonderful product!! I found the hard lead eyebrow pencil online. Exactly what I’ve looked for. Very pleased with the quality and color. The best I’ve had.
Date published: 2018-09-07
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