hard formula

This unique eyebrow pencil has been beloved for over 25 years. This eyebrow... read more
hard formula

hard formula

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$26.00

$19.50

free shipping on $50+ (after discount, before tax)

This unique eyebrow pencil has been beloved for over 25 years. This eyebrow pencil has an oil activated formula: color only shows with natural oil that is on the eyebrow. This unique formula consists of a mix of powder, wax, and small amounts of semi-solid oil, a winning combination that delivers the perfect hardness for ultimate precision with a powdery texture that works well with foundation upon application. The result is a natural and defined brow look. Smudge-proof and long-lasting.

Please note: hard formula does not come sharpened in the shape of a naginata samurai sword.

What is naginata? enabling precision, the unique "naginata" samurai sword shape is part of shu uemura's heritage, creating natural, defined brows, for both fine lines and wider areas. the angled tip boasts versatility, craftsmanship, and a timeless functionality that navigates ever-changing brow trends through time. the edge is used to draw precise lines as thin as hair, the side surfaces are for shading naturally or boldly, and the point is for filling in the fine gaps in the brows for a beautiful finish. each pencil is carefully manufactured and is the epitome of Japanese craftsmanship.

draw eyebrow hairs one by one using the thinnest edge of the hard formula pencil.
artist tip:Choose color closest to hair color for natural look. A darker shade will generally project a strong, more assertive image while a lighter shade projects a soft, sweet image.

Customer reviews
hard formula is rated 4.8 out of 5 by 178.
Rated 5 out of 5 by from My favorite! Best eye brow pencil I’ve ever used so far. Got lots of complements saying it looks so natural! Just blends right in with ny natural brows. Lasts pretty long as long as you don’t smudge it with with you hands. Had to give one away to mom, cuz she fell in love with it too! It will also last you a couple of years to use it all up!
Date published: 2019-04-12
Rated 5 out of 5 by from So glad I tried it I bought the hard 9 pencil online based on the reviews only...and even when I tried the first few strokes I was doubtful when barely any color came off (I had to try it on paper several times). So I just pressed harder on my brows an voila! Awkward at first but now I LOVE it!!! It’s sharp enough to make precise lines and still easy to color in. It also stays put all day long. I like this pencil waaaaaay better than Estée Lauder’s brow multitasker and brow now, better than Maybelline’s tattoo studio, and better than The Face Shop’s brow liners!
Date published: 2019-03-05
Rated 5 out of 5 by from Easy to use and natural results I bought this together with the brow palatte and love them both. They create natural looks. Sharpening the pencil in naginata" samurai sword shape does need some practice. The first time I did it I broke almost a fifth of the pencil lengthwise but the second time I did it perfectly. I am going to use my brow palette at home and have my pencil in my cosmetic bag to use when I am out. I think that’s a perfect combination!
Date published: 2019-03-03
Rated 5 out of 5 by from I just love this product. I love this product. The product could be used for really long time. I sharpened first time and I've been using it for 7months. I resharpened it about 2 weeks ago. I'm pretty sure it will take forever to finish up.
Date published: 2019-02-01
Rated 5 out of 5 by from Blondies These pencils are excellent...even for blondes. They go on smooth and look very natural. I love them! I purchased the seal brown and stone gray. Together they make a beautiful brow.
Date published: 2019-01-23
Rated 5 out of 5 by from Hard Formula Eyebrow Pencil This is my second Hard Formula eyebrow pencil. I keep an extra one for my travel bag. I love Shu Uemura brow products. My brows don’t look over drawn or have dark and light areas when using the Hard Formula. It applies smoothly and blends well with my brows.
Date published: 2018-12-09
Rated 5 out of 5 by from Great and will get other shades I have dark brown hair but graying. I bought stone grey and seal brown, turned out a bit dark for full brow use. Will try other lighter shade. Quality is very good and not too hard for me at all.
Date published: 2018-12-07
Rated 5 out of 5 by from Professional makeup artist -Berta Camal I’ve been using this hard pencil for years now! Still my absolute favorite hands down.
Date published: 2018-11-15
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