eyeliner products inspired by japanese craftsmanship

define and shape the eyes with shu uemura eyeliners that have long lasting pigment all day. developing a cult following, the calligraph:ink liquid eyeliner pen provides precision and ease with every swipe. try the waterproof eyeliner formula for smudge proof color that stays on all eye shapes. for bolder colors on the eyes, try the limited-edition gold eyeliner pencils or the red liquid eyeliner that give bright yet wearable pigment. the shu uemura gel eyeliner pencil is the quintessential product for beginners that want high pigment, even on the go. try the limited edition deep green or purple eyeliners to enhance your eye color. all products, from the eyeliner pencils to the gel liner, are crafted to effortlessly achieve sharp and defined eyes. prep your lids with our eye treatment, then swipe on the eyeliner with its applicator or with our eye makeup brushes.

how to apply eyeliner?

first tightline the eyes with the lasting gel eyeliner pencil. to protect your eyes, a creamy formula like the shu uemura lasting gel liner pencil prevents tugging your eyelids. the gel eyeliner formula quickly sets for no smudging. go over your lash line with a liquid eyeliner pen to deepen the effect. for an everyday look, the calligraph:ink liquid eyeliner pen creates a thin line close to the lashes. bring out brown eyes with a green eyeliner or purple eyeliner in your waterline. in your waterline, use a thinner eyeliner pencil tip like in the lasting gel liner pencil for easy application. with darker eye colors, use a gold eyeliner to brighten up the eye. 

how to do winged eyeliner on hooded eyes?

hooded eyes can appear closed off, so tightline to create a bigger eye effect. use the lasting soft gel pencil eyeliner, which has the formula of a gel eyeliner and the ultra precision of a pencil eyeliner. prevent smudging on hooded eyes by using a waterproof eyeliner formula. the calligraph:ink waterproof eyeliner prevents smudging on hooded eyes. make your hooded eyes stand out with a wing. take your liquid eyeliner pen and extend the wing horizontally outwards. brighten up the eyes with some subtle color, like red liquid eyeliner on your lash line, so it’s only visible when your eyes are closed.

how to remove eyeliner?

all shu uemura cleansing oils have emulsifying properties that remove even waterproof eyeliner. massage the cleansing oil on your eyelids with circular motions. gently rinse with water to completely remove your waterproof eyeliner

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drawing pencil

long wearing formula
Special Offer
free shipping on $50+ (after discount, before tax)

metal:ink

define, decorate & empower your eyes
Special Offer
free shipping on $50+ (after discount, before tax)
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