cleansing oil pioneer

"beautiful makeup starts with beautiful skin."

in 1967, mr. uemura made history by introducing the first oil-based cleanser to japan. the cleansing oil's exceptional reputation and gentle effectiveness quickly convinced the public of its skincare benefits and is now an emblematic product of the shu uemura brand.

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debut of cleansing oil
while working as a makeup artist in hollywood in the late 1950's, shu uemura discovered Unmask, an oil-based cleanser used by film stars and makeup artists on the set. applying heavy stage makeup multiple times daily, actresses often often developed sensitive skin from harsh make-up removers. uemura saw that the cleansing oil removed make-up gently, yet effectively, while maintaining the skin’s natural level of moisture.

the joy of cleaning
the secret to 
shu uemura cleansing oil is protecting the skin's delicate moisture balance while removing makeup and impurities in a single step. blending rich botanical oils, including avocado and jojoba, with natural phyto ingredients, cleansing oils are formulated in six varieties for perfect, gentle cleansing specific to skin's daily needs. gentle, thorough cleansing is the first step to beautiful skin.

high performance oil system
all of shu uemura's 
cleansing oils are formulated using the unique hpo (high performance oil) system, a complex combination of three moleculary distinct oils that trap the lipophilic residue of stubborn waxes and oils found in waterproof mascara, foundation and lip color. once emulsified by water, the cleansing oil encapsulates hydrophilic residue, such as dirt and sweat, gently lifting both types of impurities from the pores simultaneously.

cleansing oil's high affinity to skin allow for a gentle yet effective cleansing without disrupting skin's natural balance.