hard formula eyebrow pencil

This unique eyebrow pencil has been beloved for over 25 years. This eyebrow... read more
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oak brown - hard formula brow pencil shu uemura

hard formula eyebrow pencil

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In Stock Ships In 7-12 business days


In Stock Ships In 7-12 business days
free shipping on $50+ (after discount, before tax)

This unique eyebrow pencil has been beloved for over 25 years. This eyebrow pencil has an oil activated formula: color only shows with natural oil that is on the eyebrow. This unique formula consists of a mix of powder, wax, and small amounts of semi-solid oil, a winning combination that delivers the perfect hardness for ultimate precision with a powdery texture that works well with foundation upon application. The result is a natural and defined brow look. Smudge-proof and long-lasting.

Please note: hard formula does not come sharpened in the shape of a naginata samurai sword.

What is naginata? enabling precision, the unique "naginata" samurai sword shape is part of shu uemura's heritage, creating natural, defined brows, for both fine lines and wider areas. the angled tip boasts versatility, craftsmanship, and a timeless functionality that navigates ever-changing brow trends through time. the edge is used to draw precise lines as thin as hair, the side surfaces are for shading naturally or boldly, and the point is for filling in the fine gaps in the brows for a beautiful finish. each pencil is carefully manufactured and is the epitome of Japanese craftsmanship.

draw eyebrow hairs one by one using the thinnest edge of the hard formula pencil.
artist tip:Choose color closest to hair color for natural look. A darker shade will generally project a strong, more assertive image while a lighter shade projects a soft, sweet image.

Customer reviews
hard formula eyebrow pencil is rated 4.8 out of 5 by 183.
Rated 5 out of 5 by from Best eyebrow pencil The formula of Shu Uemura eyebrow pencil is the perfect consistency to sharpen to a fine point. Unlike other brands that are so soft they smear and smudge on, the Shu Uemura’s fine point draws on cleanly. I am so tired of cheap quality eyebrow pencils that smear on leaving no definition. Shu Uemura is the only great eyebrow pencil on the market. One poster that complained about not being able to draw a line on their eyelid; it’s an eyebrow pencil, not an eyeliner pencil. Another poster complained it was sharpened like a regular pencil not like the photo. Yes the photos is just advertisement; that pencil hand sharpened with a blade.
Date published: 2021-09-02
Rated 5 out of 5 by from The color is natural perfection! Shu Uemura eyebrow pencil suggestion!!!! Just received my first Shu Uemura eyebrow pencil in seal brown and I LOVE IT! The color is literally a perfect seal brown: that sort of ashy taupey brown found in actual nature! I have very light, sparse/patchy eyebrows that I have to fill in. I don't want to look overly made-up or fake. I prefer a more "natural" look and to accentuate/enhance what I have already. The problem with most everything else on the market is that the colors are so unnatural looking and leave a lot of goop in the process. I could tell the color on the Shu Uemura Seal Brown pencil was perfect as soon as I saw it. When I first opened the cap and took a swipe on my forearm, I have to admit I was a bit worried because it seemed so hard. I wondered how on earth it was going to pencil in my brows, if it would require a lot of work. But that is what I think is the magic of it. It glides on, but not overly or underly so--just the right amount that doesn't leave any crumbs or glops or flakes. And if you want go for extra drama, you can layer it to increase the darkness. What I hate about gels and retractables is that they dry up and harden eventually and you can't get the kind of point you do with a pencil. For me, pencils you have to actually sharpen are so much easier to work with. The point on this Shu Uemura didn't wear down and have to be sharpened after one use because it's not as soft as all the others on the market, which also means you also don't waste as much product. Plus, this pencil is LONG so it's going to last awhile. I am so freaking thrilled with this product!!! Definitely stocking up on this. They had better not discontinue it (story of my LIFE)! That "out of stock" sign on their website has me worried. Hopefully, it's just a case of this being the most popular color.
Date published: 2019-08-03
Rated 5 out of 5 by from My favorite! Best eye brow pencil I’ve ever used so far. Got lots of complements saying it looks so natural! Just blends right in with ny natural brows. Lasts pretty long as long as you don’t smudge it with with you hands. Had to give one away to mom, cuz she fell in love with it too! It will also last you a couple of years to use it all up!
Date published: 2019-04-12
Rated 5 out of 5 by from So glad I tried it I bought the hard 9 pencil online based on the reviews only...and even when I tried the first few strokes I was doubtful when barely any color came off (I had to try it on paper several times). So I just pressed harder on my brows an voila! Awkward at first but now I LOVE it!!! It’s sharp enough to make precise lines and still easy to color in. It also stays put all day long. I like this pencil waaaaaay better than Estée Lauder’s brow multitasker and brow now, better than Maybelline’s tattoo studio, and better than The Face Shop’s brow liners!
Date published: 2019-03-05
Rated 5 out of 5 by from Easy to use and natural results I bought this together with the brow palatte and love them both. They create natural looks. Sharpening the pencil in naginata" samurai sword shape does need some practice. The first time I did it I broke almost a fifth of the pencil lengthwise but the second time I did it perfectly. I am going to use my brow palette at home and have my pencil in my cosmetic bag to use when I am out. I think that’s a perfect combination!
Date published: 2019-03-03
Rated 5 out of 5 by from I just love this product. I love this product. The product could be used for really long time. I sharpened first time and I've been using it for 7months. I resharpened it about 2 weeks ago. I'm pretty sure it will take forever to finish up.
Date published: 2019-02-01
Rated 5 out of 5 by from Blondies These pencils are excellent...even for blondes. They go on smooth and look very natural. I love them! I purchased the seal brown and stone gray. Together they make a beautiful brow.
Date published: 2019-01-23
Rated 5 out of 5 by from Hard Formula Eyebrow Pencil This is my second Hard Formula eyebrow pencil. I keep an extra one for my travel bag. I love Shu Uemura brow products. My brows don’t look over drawn or have dark and light areas when using the Hard Formula. It applies smoothly and blends well with my brows.
Date published: 2018-12-09
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