• 1955 Biotherm 1955

    Shu Uemura begins working as a makeup artist for hollywood films. his fame began in 1964 when he transformed shirley maclaine into a geisha for the movie my geisha. frank sinatra, a fan of Shu Uemura's work, presented him with a make-up box inscribed with "shu shu baby" for his birthday.

  • 1964 Biotherm 1964

    first Shu Uemura makeup institute in tokyo.

  • 1967 Biotherm 1967

    Shu Uemura made history by introducing the first oil-based cleanser in japan, unmask cleansing oil.unmask cleansing oil.

  • 1968 Biotherm 1968

    Shu Uemura created his first mode makeup collection,, "flaggy" a revolutionary concept in make-up design and artistic expression.

  • 1971 Biotherm 1971

    To meet the highest standards of beauty and skincare, Shu Uemura established jm laboratories inc. and initiated an in-house production of skincare products.

  • 1983 Biotherm 1983

    First beauty boutique opens in tokyo's upscale omotesando district.

  • 1988 Biotherm 1988

    Shu Uemura staged the journey of life make-up show at espace cardin in paris.

  • 1998 Biotherm 1998

    Shu Uemura introduced the depsea water line receiving the nikkei excellent product award.

  • 2005 Biotherm 2005

    Shu Uemura launched tokyo lash bar on Shu Uemura counters worldwide including annual false eyelash collections.

  • 2007 Biotherm 2007

    Shu Uemura launches phyto-black lift, the first anti-aging skincare line based on black phyto-ingredients. that same year, art of hair, Shu Uemura's 1st haircare line, is also launched.

  • TODAY Biotherm today

    Shu Uemura is represented in 18 countries and in over 320 points of purchase

  • 1955
  • 1964
  • 1967
  • 1968
  • 1971
  • 1983
  • 1988
  • 1998
  • 2005
  • 2007
  • TODAY
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