- 1955
Shu Uemura begins working as a makeup artist for hollywood films. his fame began in 1964 when he transformed shirley maclaine into a geisha for the movie my geisha. frank sinatra, a fan of Shu Uemura's work, presented him with a make-up box inscribed with "shu shu baby" for his birthday.
- 1964
first Shu Uemura makeup institute in tokyo.
- 1967
Shu Uemura made history by introducing the first oil-based cleanser in japan, unmask cleansing oil.unmask cleansing oil.
- 1968
Shu Uemura created his first mode makeup collection,, "flaggy" a revolutionary concept in make-up design and artistic expression.
- 1971
To meet the highest standards of beauty and skincare, Shu Uemura established jm laboratories inc. and initiated an in-house production of skincare products.
- 1983
First beauty boutique opens in tokyo's upscale omotesando district.
- 1988
Shu Uemura staged the journey of life make-up show at espace cardin in paris.
- 1998
Shu Uemura introduced the depsea water line receiving the nikkei excellent product award.
- 2005
Shu Uemura launched tokyo lash bar on Shu Uemura counters worldwide including annual false eyelash collections.
- 2007
Shu Uemura launches phyto-black lift, the first anti-aging skincare line based on black phyto-ingredients. that same year, art of hair, Shu Uemura's 1st haircare line, is also launched.
- TODAY
Shu Uemura is represented in 18 countries and in over 320 points of purchase
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