Rated 4.2 out of 5 by 111
Rated 3 out of 5 by 1blackdog Why can't you make the BASIC mascara once more?
Shu Uemura Basic Mascara was wonderful - a gentle lasting precise easy to curl mascara absolutely perfect for those who do not require a massively volumizing mascara. It was easy to remove and gentle on the eyes. PERFECT. This does not work as well at all - it isn't terrible but it isn't special, no better than drug store varieties.
I think there are legions of loyal users who would love to have the old basic mascara again. It is a natural product to highlight along with the still great eyelash curler. Who made the crazy decision to muck up a fine and formerly reliable product?
PLEASE rethink this.
May 22, 2013
Rated 2 out of 5 by Carole Not even close to the old Basic mascara!
Please bring back the Basic mascara. I used it for many years and it never failed to please. My pale, but long, lashes looked great - and natural. I hate the clumpy ragged fake look of most mascaras out there - which now, unfortunately, includes yours. I am in my 70's and can't really get away with clumpy, blobby lashes. About a year ago I found an old, never-used Basic mascara in the bottom of a drawer. It was like finding buried treasure! It's gone now, and I am back to the Ultimate, which can't compare. "If it ain't broke, don't fix it!" Bring back the Basic - please!
May 21, 2013
Rated 1 out of 5 by Tree Please bring back the Basic Mascara
Why would you change something that was perfect? You had the best mascara on the market and you switched for one that is below average. Your Basic Mascara, which I used for years, stayed all day, never flaked or smeared and made my short, straight lashes look beautiful and natural. It also stayed smooth and never globbed up in the tube. The Ultimate, smears, flakes and disappears after a few hours.
May 20, 2013
Rated 1 out of 5 by ducks Bring back the Basic
I agree with other reviewers, this does not replace the Basic. It does not hold the curl the way the basic did. Please bring back the basic!
May 19, 2013
Rated 2 out of 5 by DocRobin Give Us Back Basic!
I loved the Basic mascara. My lashes tend to straighten out even after curled with any other mascara, but when I found Basic, I was thrilled. It made my lashes look great! This one is no where near as nice--and I've used it a lot, trying to give it a chance. BRING BACK THE OLD FORMULA! PLEASE!
May 16, 2013
Rated 5 out of 5 by deba44 Ultimate Natural Mascara
I was a die-hard fan of mascara basic & so disappointed when it went away, but I've been very happy with ultimate natural mascara as a replacement. It gives me length & holds the curl, not much volume but I wasn't looking for that. It also lasts through sweaty workouts & hot yoga and doesn't flake or move until I take it off. I find it very flattering and easy to live in. Hope it doesn't disappear too!
May 16, 2013
Rated 1 out of 5 by brrf disappointing.
Basic was perfect; why overthrow it for a formula that is no different from the dozens of other mediocre mascaras on the market? Ultimate Natural is neither "ultimate" or "natural". It's clumpy, smudgy, and makes lashes spiky and stiff.
April 28, 2013
Rated 2 out of 5 by Disappointed Please bring back the basic formula!!!
I have used the basic formula for approximately 15 years and absolutely loved it. I have given it as gifts and the recipients loved it as well. This new formula is not the same as the basic formula. You tried to fix a product that was perfect and failed.
April 22, 2013
Rated 1 out of 5 by sheilad Liked original formulation
I hope you can bring back the original formulation. I liked it much better. This one comes out gloppy and clumps.
April 18, 2013
Rated 1 out of 5 by kikisf Terribly clumpy changed the formula
Shu's basic Mascara was my favorite mascara on earth. It was so natural in bright sunlight people couldn't tell I was wearing any mascara. And it had a waxyness to it that tamed my unruly eyelashes yet kept them perfectly clump free and kept my lashes soft and bendable. You could build coat after coat with out fear of clumps. Well this new formula (which is supposed to replace the old basic) is nothing like the old formula. It is ridiculously clumpy. The texture is lumpy and it makes my eyelashes hard and crispy. It does not look natural at all. I am so disappointed. Please bring the old formula back!!!
April 5, 2013
Rated 4 out of 5 by Mickey Product as advertised
I did not have any of the issues that JEKD experienced. It was easy and smooth the apply; and I often go without applying mascara. I did not have to wiggle the wand to prevent clumps and sticking. For me it goes on smooth with a swip or two. And I have received a lot of compliments on how natural my lashes look when I do appy it. This is basically my go-to mascara compared to all the other top-of-the-line mascara that I have or had own.
The only reason I rated this with 4 stars was because there's a bit of smudging on the corner of the lower lash line after 5 hours of wear.
April 1, 2013
Rated 4 out of 5 by Jude Love this mascara - great length and volume
I disagree with the other woman who posted. I love this mascara and it's the only one I will use. Have tried others, including Chanel, Dior, etc., and Shu is the only that provides the volume and length without clumping or looking overdone.
March 30, 2013
Rated 1 out of 5 by JEKD too bad you changed the BASIC formula
This mascara which is supposed to compare to your fabulous BASIC is a joke. It clumps, flakes, is a trial to apply. You have to take a hat pin or safety pin to separate the lashes as an eyelash comb or brush just clumps them more. Too much work!!!!! Shame on you.
March 18, 2013