ultimate natural mascara


ultimate natural mascara

ultimate natural mascara


replacing the mascara basic, the new ultimate natural mascara will give you natural lashes like never before-as if an artist drew each eyelash by hand. with its extremely natural and clean finish this mascara will give your lashes a curl that will last all day long.

the formula is buildable and controllable, which spreads smoothly and evenly on the lash surface, enabling you to control the make-up finish you desire from precise natural to a visible defined look.

available in intense black for visible definition.

* waterproof and smudgeproof

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Rated 4.2 out of 5 by 120 reviewers.
Rated 2 out of 5 by barbiepoo's review It makes my puny eyelashes look full and pretty. My lashes llok preety even though I wear glasses October 1, 2013
Rated 2 out of 5 by Not as good Billed as the Basic mascara's replacement, I was disappointed in the results. It coats too heavily, clumps a little and dries my eyelashes to seem a little brittle. Only thing that it does do well is hold a curl. I went with Shu's Stretch Xtreme as the better Basic mascara replacement. September 17, 2013
Rated 2 out of 5 by Please bring back Basic mascara The new product is a poor substitute for the old formula. Looks like there is a consensus that the original product was unique and the customer base who sought out a natural look is not pleased with the substitute. September 14, 2013
Rated 2 out of 5 by Not as good as the original If someone knows of another brand of mascara that is more like the original dc'd basic formula please let me know- it took me 30 years to find a mascara that wouldn't droop my lashes even after much curling. Please bring the basic back. July 13, 2013
Rated 2 out of 5 by BRING BACK THE BASIC, PLEASE! I have been a loyal Shu Umera Mascara Basic user since forever. If I knew how much I would miss the perfect result I got from the Basic, I would have stocked enough to last until your marketing team realized they need to bring back it back! I am using the Ultra Natural, but there really is no comparison. Thinking of going back to Lancome Defenicils. Maybe if enough people complain..... May 29, 2013
Rated 2 out of 5 by Not even close to the old Basic mascara! Please bring back the Basic mascara. I used it for many years and it never failed to please. My pale, but long, lashes looked great - and natural. I hate the clumpy ragged fake look of most mascaras out there - which now, unfortunately, includes yours. I am in my 70's and can't really get away with clumpy, blobby lashes. About a year ago I found an old, never-used Basic mascara in the bottom of a drawer. It was like finding buried treasure! It's gone now, and I am back to the Ultimate, which can't compare. "If it ain't broke, don't fix it!" Bring back the Basic - please! May 21, 2013
Rated 2 out of 5 by Give Us Back Basic! I loved the Basic mascara. My lashes tend to straighten out even after curled with any other mascara, but when I found Basic, I was thrilled. It made my lashes look great! This one is no where near as nice--and I've used it a lot, trying to give it a chance. BRING BACK THE OLD FORMULA! PLEASE! May 16, 2013
Rated 2 out of 5 by Please bring back the basic formula!!! I have used the basic formula for approximately 15 years and absolutely loved it. I have given it as gifts and the recipients loved it as well. This new formula is not the same as the basic formula. You tried to fix a product that was perfect and failed. April 22, 2013
Rated 1 out of 5 by Why? Why change the Basic Mascara....to this?? I'm trying tube after tube of other mascaras because I can no longer get the Basic Mascara. Nothing is working... please bring back the old formula! September 23, 2013
Rated 1 out of 5 by Disappointing and NOT worth the price. Please bring back the Basic Mascara! The tube did not last as long and the mascara was weak. The thing I loved about the Basic is I could have a natural look with just a few strokes, or keep layering to make my lashes a bit thicker and or longer. Either way my lashes looked long and natural. With the Ultimate Natural mascara, I could not get this effect and I used another brand to layer with. Ugh! I will never understand why companies just don't leave well enough alone. I am going to try different Shu Uemura mascara and hope it is better. If it is not, I'm moving on. July 28, 2013
Rated 1 out of 5 by BOOOOOOOO Bought this as a replacement for Mascara Basic which is the best mascara ever ever ever in the whole history of ever. To call this a "replacement" for the Basic is a sad sad joke. I threw it out and am sesarching again. Please bring back Basic. July 19, 2013
Rated 1 out of 5 WHY, SHU UENURA, WHY? Just sad that they've discontinued the Basic Mascara. It was such an unique product. This new one? Not too bad but there are (many) others like it on the market. I'd really like to understand WHY their basic mascara has been discontinued when it has always had a huge following. Could anyone explain that to me, please? June 27, 2013
Rated 1 out of 5 by IF WE SAY PRETTY PLEASE WILL YOU BRING BACK THE MASCARA BASIC!!? I used mascara basic for over 10 years and it was hands down the BEST mascara on the market. The ultimate natural mascara is awful! Why would you get rid of a mascara that was obviously a cult favorite! PLEASE BRING BACK MASCARA BASIC!!! June 19, 2013
Rated 1 out of 5 by Not a good substitute for Basic Mascara Help! I miss your Basic Mascara so much. No matter how hard I try I cannot make my lashes look anything like they did when I used the Basic Mascara. This product does not even come close to the Basic. It does not curl and it clumps until you are nearly at the end of the tube. I am sick that you aren't carrying it anymore and need to look elsewhere for a substitute for something that used to be so wonderful. PLEASE RECONSIDER. June 16, 2013
Rated 1 out of 5 by Bring back the BASIC! I am using this as a replacement for the basic until I can find a better mascara at a different brand. OR...you could just bring the basic back! June 3, 2013
Rated 1 out of 5 by Please bring back the Basic Mascara Why would you change something that was perfect? You had the best mascara on the market and you switched for one that is below average. Your Basic Mascara, which I used for years, stayed all day, never flaked or smeared and made my short, straight lashes look beautiful and natural. It also stayed smooth and never globbed up in the tube. The Ultimate, smears, flakes and disappears after a few hours. May 20, 2013
Rated 1 out of 5 by Bring back the Basic I agree with other reviewers, this does not replace the Basic. It does not hold the curl the way the basic did. Please bring back the basic! May 19, 2013
Rated 1 out of 5 by disappointing. Basic was perfect; why overthrow it for a formula that is no different from the dozens of other mediocre mascaras on the market? Ultimate Natural is neither "ultimate" or "natural". It's clumpy, smudgy, and makes lashes spiky and stiff. April 28, 2013
Rated 1 out of 5 by Liked original formulation I hope you can bring back the original formulation. I liked it much better. This one comes out gloppy and clumps. April 18, 2013
Rated 1 out of 5 by Terribly clumpy changed the formula Shu's basic Mascara was my favorite mascara on earth. It was so natural in bright sunlight people couldn't tell I was wearing any mascara. And it had a waxyness to it that tamed my unruly eyelashes yet kept them perfectly clump free and kept my lashes soft and bendable. You could build coat after coat with out fear of clumps. Well this new formula (which is supposed to replace the old basic) is nothing like the old formula. It is ridiculously clumpy. The texture is lumpy and it makes my eyelashes hard and crispy. It does not look natural at all. I am so disappointed. Please bring the old formula back!!! April 5, 2013
Rated 1 out of 5 by too bad you changed the BASIC formula This mascara which is supposed to compare to your fabulous BASIC is a joke. It clumps, flakes, is a trial to apply. You have to take a hat pin or safety pin to separate the lashes as an eyelash comb or brush just clumps them more. Too much work!!!!! Shame on you. March 18, 2013
Rated 5 out of 5 by Best non-irritating mascara on the planet! I had all but given up finding a mascara that would not irritate my very sensitive eyes.This product is excellent - I can wear it all day and not feel like I want to scratch my eyes out! It goes on easily, does not cake, is easy to layer and is waterproof! Excellent for contact lens wearers. I am delighted to finally be able to 'finish off' my eye make-up and highly recommend this product to anyone who finds mascara irritating. May 2, 2015
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  • clean and natural finish without smudging and flaking
  • strong curl holding technology
  • controllable precise finish