Rated 4.2 out of 5 by 120
Rated 5 out of 5 by schix Great Mascara - Highly Recommend It
This mascara is amazing at keeping your lashes curled for an entire day! Definitely give this one a try if that's what you are looking for. My lashes are curly and natural-looking. Great for everyday wear.
June 11, 2015
Rated 5 out of 5 by Jewels58 I found my forever Mascara!!!
I have short straight lashes, this mascara gave me long and curled lashes with No Fibers. It does not go on heavy or wet, and doesn't weigh my lashes down. They stay curled all day long. Thank you
March 29, 2015
Rated 5 out of 5 by Ayami Almost as good as the basic used to be
This is the ONLY mascara that keeps my eyelashes curled. I have tried them all. Although I dearly miss the old basic mascara that I would never have switched away from, this is currently the best.
February 19, 2015
Rated 5 out of 5 by Vicky27 Top Ten Mascara
Among prestige mascara brands, this is one of my favorites. It really holds a curl b/c it does not go on too wet like some mascaras. It is also very natural looking for everyday wear. It can be layered without a "clumping" effect for nighttime when you want more dramatic lashes. It works nicely with false lashes as it doesn't cause them to stick together. Because of the expensive price, I tend to save this mascara for special occasions.
August 24, 2014
Rated 5 out of 5 by RockingPretty Beautiful, Curled, Clump-free Lashes
I tried this mascara on a whim after reading some of the reviews here, and I am SO glad I did. I have the typical sparse, straight, downward pointing, Asian lashes. I admit that they are longer than most typical Asian lashes but that makes them all the more difficult to curl and keep curled all day. After curling my lashes with my lash curler (sorry, I don't use the Shu one!), I apply just one coat of this mascara for beautiful, clump-free, and curled lashes! This stuff holds the curl all day long. It doesn't flake, clump, or give you raccoon eyes. Your lashes are naturally defined. Definitely not dramatic, but they will be noticeable. This is definitely one of my holy grail mascaras for daily use. I reach for something else when I want more dramatic, fuller lashes, but this is pretty much what I use every day.
August 17, 2014
Rated 5 out of 5 by Denise Only Mascara that keeps my straight lashes curly! Love it!
Even though I have curly hair being Italian, my eye lashes are straight. When I curl my lashes and then apply mascara, most mascaras are too "wet" and don't hold the curl and my lashes go limp by the time the mascara dries. I have tried every mascara out there and spent a fortune doing so, too. The only mascara that works for my straight Asian eyelashes is Shu Uemura Ultimate Natural Mascara. This one even works better than the other Shu Uemura Mascaras I've tried (Tokyo Lash Mascara, Ultimate Expression Mascara, and Stretch Extreme are all to liquidy and don't hold the curl). The formula in this Shu Uemura Ultimate Natural Mascara applies smoothly, doesn't clump, and is waxier so it dries fast and holds my curl. I cannot live without it!
April 30, 2014
Rated 5 out of 5 by mrsw Different formula but still good
Have loved the "Basic" Shu mascara for years. This is the new version. Still one of the best mascaras out there. Really good at getting every lash without clumping. Great, natural length and look. Very long wearing in the new formula. Need waterproof, oily remover unlike previous formula. It is dryer and a little thicker than the previous formula and seems to go quicker because of it and tends to develop flakes and clumps as you near the end of the tube. Previous was more gel like that never clumped or dried out. But overall, one of the very best and an excellent mascara. Love it...
February 28, 2014
Rated 5 out of 5 by phingko awesome mascara
I always get praised when I'm using this mascara.
It doesn't left any mascara gooey that I found in other brands. I have been using it for years and even though once in a while trying some new brand, i will always come back to shu mascara.
It's the best
October 7, 2013