#1 eyebrow pencil beloved for more than 25 years. this unique eyebrow pencil only releases color pigment when it interacts with the oils in the brow hairs.

The result is a natural, defined brows. Smudge-proof and long-lasting.

Please note: Hard formula does not come sharpened in the shape of a samurai sword.


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Rated 4.9 out of 5 by 153 reviewers.
Rated 4 out of 5 by An Eye Brow Must My eye brow hair is very fine. The hard formula eye brow pencil is great to pump up the color of by eye brows without looking heavy. And the flat sharpening technique helps for an even and smooth application. October 7, 2013
Rated 4 out of 5 by Naturally Perfect Brows ;) I love how this pencil only shows when it touches the oils of my brow hairs! I love filling my brows with this! October 6, 2013
Rated 4 out of 5 by Fantastic Everyday Use It's natural and looks good! Will not smear easily. October 2, 2013
Rated 4 out of 5 by Love this pencil I love how it sticks to the hair and really stays all day! I used it in two colors for day and night makeup. October 2, 2013
Rated 4 out of 5 by Defining I love the way my eyes are defined when using this product. I have received many. many complaments October 2, 2013
Rated 4 out of 5 by eye pencil I love to use Shuuemara products..this eye pencil is just perfect for my eyes..it makes my eyes more beautiful September 24, 2013
Rated 4 out of 5 by Most natural looking pencil out there. Looks so natural. Only product I use for my brows. September 21, 2013
Rated 4 out of 5 by Great Eyebrow Product The shape of the tip really helps me put the product exactly where I want to put it. September 20, 2013
Rated 4 out of 5 by magical Its very strange but with great effect itsbeasy to use and light with great colors September 20, 2013
Rated 4 out of 5 by Nurse This eye brow pencil last me for years and very easy to draw without any discoloration, too dark or uneven color on the eye brow. Very natural. September 20, 2013
Rated 4 out of 5 by great product Very natural and you get to use it for years with just a single product. September 16, 2013
Rated 4 out of 5 by precise clean line not harsh very natural looking I look like I have a subtle line of great color September 16, 2013
Rated 4 out of 5 by Wonderful products It does what it says it will. I have very sensitive skin and this works wonders for me. Love it. September 16, 2013
Rated 4 out of 5 by Love So longtime use it. I like this one! Shuuemura's eye blow is my favorite!! September 16, 2013
Rated 4 out of 5 by It is a good try! Easy to apply, and not too deep, the color is just what I want. September 16, 2013
Rated 1 out of 5 by Perfection! Stone gray is the most natural color for dark hair. Most eyebrow pencils are too reddish brown but this color is the perfect neutral shade. Also, the pencil lasts forever! September 20, 2013
Rated 5 out of 5 by Wonderful!!! This is the most easy one I have ever used. Great color and easy to apply. Would highly recommended!!!!!!! February 5, 2015
Rated 5 out of 5 by Always dependable This is my second pencil. I never use up products like this except for Shu Uemura. December 8, 2014
Rated 5 out of 5 by great long lasting , good color ,I'm using it every morning .Finally discover this great pencil to draw my eyebrow. so happy:) September 26, 2014
Rated 5 out of 5 by So natural I LOVE THIS EYE BROW PENCIL!!! I'm not good at applying make up at all and this pencil is so easy to use! It also looks very natural. I couldn't ask for anything else! You did it again Shu Uemura! February 24, 2014
Rated 5 out of 5 by Goes on smoothly, not waxy, doesn't fade I have to pencil my eyebrows on every day and this is THE BEST pencil I have ever used. It's not waxy so it doesn't smudge or wear off, the pencil doesn't wear down quickly, and you receive lots of product for the price you pay. Would never switch to a different pencil now. November 27, 2013
Rated 5 out of 5 by Holy grail of eyebrow pencils Natural looking brows are achieved. May seem pricy but the length is much longer than regular pencils. Pencil is very hard so it will last a long time. I used to use Diorshow eyebrow styler with the little brush on the end. I read the reviews on here and decided to try this. Glad I did! November 24, 2013
Rated 5 out of 5 by Loved it! I really love this eyebrow pencil, it gives you a very natural eyebrow. and since its a hard formula its very easy to apply and is hard to over do it. all in all I am very impressed. the only problem i have with my eyebrow pencil was when I got mine it wasn't sharpened like on the picture above. November 11, 2013
Rated 4 out of 5 by Stone Gray 09 I have dark brown/black hair so this colour matches my hair colour and looks natural. It is pretty fool proof due to it's harder formula but the colour still goes on creamy without tugging. The length of the pencil is longer than other brands out there so if using a handheld mirror, maneuvering the pencil may become tricky. I did deduct one star because I was disappointing in the fact that the pencil did not come sharpen with the Niigata tip (as shown in the photo); I really wanted to try the sword-shaped tip!! July 26, 2013
Rated 3 out of 5 by Not as picture taken The product is just a regular brow pencil, it's not the same as the picture shown a wider pencil. Quite expensive for its average quality. December 11, 2014
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