Natural finish and shape. This unique eyebrow pencil only releases color pigment when it interacts with the oils in the brow hairs.

The result is natural, defined brows. Smudge-proof and long-lasting.

Please note: Hard Formula does not come sharpened in the shape of a samurai sword.


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Rated 4.9 out of 5 by 152 reviewers.
Rated 5 out of 5 by Most Natural Brows Brow pencil that deposits just enough color for a natural look. Color is just perfect...not too grey, not too black and not too brown. I have dark hair and dark eyes. September 16, 2013
Rated 5 out of 5 by The BEST eyebrow pencil EVER! Easy to use, no fusing with a brush and pot of gel/wax or powder. The color blends very well with your natural hair and is longlasting. An absolute no-brainer! September 16, 2013
Rated 5 out of 5 by Having used it for more than 20 years! The texture (not too hard or not too soft) of this pencil is impeccable. That's why I have been using it since 1992 and I never thought to have an affair with other product!! September 16, 2013
Rated 5 out of 5 Best Natural Eyebrow Pen Used The color is so natural on eyebrow. Wait a little after applying to eyebrow, the color starts to melt with skin color and makes a natural looking. Not to mention how easy and comfortable it is to get color on! September 16, 2013
Rated 5 out of 5 by The best eyebrow pencil I have been keep testing difference brow pencil until I meet Shu uemura hard formula ! It easy to use, last all day long with a small price! Love it! September 16, 2013
Rated 5 out of 5 by Best ever! I have recently purchased this eyebrow pencil and I can never leave the house without it. I was shocked to see how smooth it glides onto your eyebrows effortlessly. Also, when you use this product you don't have to worry about whether or not you are over doing your eyebrows. It gives you a natural subtle look as if you didn't touch your eyebrows. Definitely a keeper! September 16, 2013
Rated 5 out of 5 by The best hands down!! How natural this looks on my naturally sparse brows, they never look too hard or "done" September 16, 2013
Rated 5 out of 5 by My staple eye brow Great color and loved its texture. Very natural look. Sharpened this long pencil like a oval sword like shape and it last forever. September 16, 2013
Rated 5 out of 5 by best brow pencil! I love this pencil! I have tried many eye brow pencils by different brands and since finding this one I haven't used any other. I love the hard formula, and it gives the most natural brow, is easy to apply, and lasts all day with no smudging. It is worth the price! September 16, 2013
Rated 5 out of 5 by best eyebrow pencil The best formula ever. And the pencil is much more 'pencil' than a waxy brow pencil/liner whatever. The color don't show up strong if you just scratch it on your hand, arm. But when it touches the eyebrow, and interacts with the skin/eyebrow oil, it shows up. And it's easy to control. I have used two of them that I bought from airport =) September 16, 2013
Rated 5 out of 5 by My all time favorite! Easy to apply and natural finish. It's been my favorite pencil! September 16, 2013
Rated 5 out of 5 by Absolutely Wonderful I have light colored and sparse brows even though I have dark hair. This pencil allows me to darken my brows so that they more closely match my hair without looking fake or drawn-on. Also, once the pencil is on it doesn't budge at all. Will repurchase multiple times. September 16, 2013
Rated 5 out of 5 by Best eyebrow pencil for my Korean brows! I use shade seal brown 02, and it is the perfect soft brown soft black with a hint of grey. My eyebrows are not super dark or black, they are rather soft black and my hairs are sparse. The formula is unique and interesting because when you try to swatch it out on your hand, the formula is hard but there's a magical thing that happens when the pencil touches the hairs on your brows and your skin. It's as if the pencil warms up on your skin and turns "creamy." Light handed strokes with the pencil really fill in my brows and stays on all day despite my combination skin (oily in the forehead and brow area). I recommend this to all my Asian friends! Lastly, the pencil lasts for a long time! I bought 3 of them but I am not even done with my first pencil. Well, it did get a little short over time so I will probably move onto the next one soon. September 16, 2013
Rated 5 out of 5 by Eyebrows! :) Hard9 brow pencil is my favorite out of any eyebrow product because it will only show up by the brows and is long lasting. The product also lasts forever! Worth every penny! September 16, 2013
Rated 5 out of 5 by Great product This eyebrow pencil is very easy to use since it has a similar shape of a eyebrow, and it makes ur eyebrow color looks supper natural and the color last pretty long as well. September 16, 2013
Rated 5 out of 5 long lasting I purchased my 1st one over a year ago, and i still have plenty left. I bought 2nd one in a different color too. It is very easy to use and sharpen and reasonable priced. September 16, 2013
Rated 5 out of 5 by Natural eyebrows all the time This is the only eyebrow pencil I've found to look absolutely natural and does not fade or smudge throughout the day. The color is absolutely perfect without being too red, black or brown. September 16, 2013
Rated 5 out of 5 by Best eyebrow pencil for a natural look I've always hated the painted on and unnatural look and am so glad I randomly asked to try this in the HK shop. This has the perfect shade to complement my black Asian hair. I was traveling once when I realized I forgot it and picked up another one in Paris. I realized later that diff regions have diff colors/hardnesses? Sharpening can be a challenge since the US has no counters. I took mine to Holts in Vancouver where they commented that they had never seen one of the pencils before. September 16, 2013
Rated 5 out of 5 by natural looking brows i've been using this for as long as i can remember. i keep wanting to try other products as shu uemura is no longer in the states and i have to order this, but i cannot let go! it gives me fantastic natural looking brows that last all day. the formula is awesome. and one pencil lasts me at least 1.5 years with daily use! it's incredible. i hope they never get rid of it. September 16, 2013
Rated 5 out of 5 by Transplant your eyebrow While eyebrow pencil seems to be the product that looks super simple to make, hard formula is something that can never be replaced. The way it is, and should be sharpened explains everything. With hard formula, you in fact 'transplant' rather than draw your eyebrow. It is that natural. And it is, henceforth, my top product in Shuuemura. September 16, 2013
Rated 5 out of 5 by Oh! my god. This is a part of my face Easy to draw and color is perfect to me. It is a part of my face. It makes my face beautiful. September 16, 2013
Rated 5 out of 5 by Lovely Brows Every Time I can always depend on this eyebrow pencil. It seems to last forever even after sharpening. I cut mine in half so I would have one for home and one for travel. Both are still going strong after a year of use. I love the way it looks on my brows. Great product. September 16, 2013
Rated 5 out of 5 by Best eyebrow liner! I have been using it for over 15 years...I don't even think to try another brand. It comes out so natural...people think I just have perfect eyebrow. It is hard enough, so it doesn't get too dark nor hard on skin. September 16, 2013
Rated 5 out of 5 by If you want a natural looking brows.... Shuumura brow pencil makes your brows look natural...I don't like the made up look. September 16, 2013
Rated 5 out of 5 by Wowwww It's my favorite pencil in the world!!! It's really dark and hard!!! Magnificent pretition!!! It's wowwwwee September 16, 2013
Rated 5 out of 5 by Best eyebrow pencil in the market Color- ash (grayish black) is difficult to find, with the ease of wax formula, this really is my all time favorite eyebrow pencil. I don't even bother to try out other brand's pencil because I know this is the best in the market for Asian complexion. Also, it lasts quite a while. I'd say about 4 months. September 16, 2013
Rated 5 out of 5 by My favorite brow pencil that it is subtle and natural-looking and easy to use. It also is just the right color. I use this pencil in Stone Grey. I have black hair and it is sufficiently ashy to match the tone of my hair. Other pencils are often too warm or too reddish for me. The pencil itself lasts very long too. I've had mine for awhile now and I have barely sharpened it. It's a little expensive, but since it lasts so long and performs well, it's definitely worth it. September 16, 2013
Rated 5 out of 5 by g I'm not always use it, but once I use it, my friend think I became more pretty September 16, 2013
Rated 5 out of 5 by Happy with this pencil I had been using Shiseido's eyebrow pencil for years until I decided to switch. I often order the S.U. mascaras and moisturizers and one time, I needed to order a small extra item to get free shipping. I'm glad it decided on the this brow pencil. It works much better than the shiseido pencil-- smoother texture, easier to use, and more natural look. It's hard to screw up your brows with this one. Thanks again, S.U.! September 5, 2013
Rated 4 out of 5 by An Eye Brow Must My eye brow hair is very fine. The hard formula eye brow pencil is great to pump up the color of by eye brows without looking heavy. And the flat sharpening technique helps for an even and smooth application. October 7, 2013
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  • Oil-Activated Formula - pigment only releases when it interacts with the oil in the eyebrow hairs.
  • Creates an ultra-natural, long-lasting finish.
ingredients hydrogenated castor oil stearic acid cera microcristallina / microcrystalline wax candelilla cera / candelilla wax carnauba / carnauba wax rhus succedanea / rhus succedanea fruit wax hydrogenated coconut oil hydrogenated palm kernel oil hydrogenated palm oil [+/- may contain mica ci 77492, ci 77491, ci 77499 / iron oxides ci 77891 / titanium dioxide ]

The ingredients list may differ. Please refer to the product for the official ingredients list.