#1 eyebrow pencil beloved for more than 25 years. this unique eyebrow pencil only releases color pigment when it interacts with the oils in the brow hairs.

The result is a natural, defined brows. Smudge-proof and long-lasting.

Please note: Hard formula does not come sharpened in the shape of a samurai sword.

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Rated 4.9 out of 5 by 153 reviewers.
Rated 5 out of 5 by I will never go without the Shu H9 pencil This formula creates the most natural brow I've ever seen, and it stays all day. Moreover, due to the hard formula and the length of the pencil, it lasts forever. October 2, 2013
Rated 5 out of 5 by The only eyebrow pencil you will ever need! The color is dead on, no unnatural red tones. It is hard so it doesn't need to be sharpened often. It lasts forever, there is so much product in the pencil. October 2, 2013
Rated 5 out of 5 by I`ve using this for over 10 years You will never have this perfect eye brow pencil. I love this pencil for over 10years. October 2, 2013
Rated 5 out of 5 by best eyebrows I've been using this product for over 7 years and this is my favorite. The formula is waxy so it sticks to your natural brows and it's so soft. I hate when eye brow pencils are harsh on your skin but this product is so soft but the color is so natural that even for someone that doesn't have a brow (like me) you can draw the most natural lashes effortlessly! Can't live without it! October 1, 2013
Rated 5 out of 5 by My holy grail product This pencil gives a natural look but definitely gives the defined brow look. It does not clump between my brow hairs, and it gives a soft finish. I don't like to touch up my makeup throughout the day, and when I use this pencil, I don't worry about my brows. October 1, 2013
Rated 5 out of 5 by best eyebrow pencil This eyebrow pencil is the best brow pencil out of the ones that i have tried so far. After i have tried this i never went back to my old ones. This naturally applies on your brow and it stays all day!!! October 1, 2013
Rated 5 out of 5 by best this eyebrow pencil is a knife shape! And the formula is super good! Pigment but also nature!!! October 1, 2013
Rated 5 out of 5 by Best Brow Pencil Ever! how natural it looks on my brows, yet how defined it looks! October 1, 2013
Rated 5 out of 5 by ahmazing! I cannot believe how natural this eye brow pencil is but it still fills it in. It also doesn't draw on where your natural brows wouldn't grow. how amazing and innovative is that? And on top of that it lasts forever! October 1, 2013
Rated 5 out of 5 by The best pencil it matches everything..the best eyebrow tool ever. Have tried them all and SEAL is the best October 1, 2013
Rated 5 out of 5 by best eyebrow pencil the color is perfect and lasts forever. goes on light so you can apply gradually instead of having insanely dark eyebrows after one stroke. October 1, 2013
Rated 5 out of 5 by CAN'T LIVE WITHOUT IT I've been using this ever since I discovered Shu Uemura 20 years ago. I just can't live without this. October 1, 2013
Rated 5 out of 5 by 5 years and still going strong. This is THE best brow pencil for natural looking brows! I've been using the Seal Brown color for almost 6 years now and I can't use any other. The hard formula makes it easy to draw and fill, without any smudges, wiping off, or making too-dark marks. I'm always told I have nicely shaped brows, and this is the ultimate secret. Thanks so much Shu! September 25, 2013
Rated 5 out of 5 by best for eye brow easy to draw, bought this for my mom and sister! Celeb's make up artist highly recommended September 25, 2013
Rated 5 out of 5 Best brow pencil I absolutely love this brow pencil. it is really easy to use and never fade unless you use remover September 24, 2013
Rated 5 out of 5 by best in class I have very light eyebrows and struggled to find the right brow pencil. The hard formula makes the pencil last forever and the main thing is it looks very natural! It is a little spendy than the rest but it is worth it. I do wish it comes sharpened in the shape in the picture, I heard it gives optimal results. I did hear Shu counters at the mall will sharpen it for you but I don't think Shu has anymore counters at the US. September 24, 2013
Rated 5 out of 5 by Pro Brows in a Swipe I've been searching for a good, get the job done right , I don't want to send 30 mins on my brows,brow pencil forever!!! The "hard" formula is no gimmick, the pencil lead activates with your own natural oils on your brow hairs to distribute the color.There is no overly Waxy residue left over,that give your brows that unnatural drawn on look. It comes in a universal color and is every easy to sharpen with a pencil sharpener. By using light feathered strokes, you will be able to create a flawless natural brow, which is essential for anyone's makeup routine and a little goes a long way. You truly get what you pay for. September 23, 2013
Rated 5 out of 5 by So Natural... This creates the ultimate natural brow. I absolutely love how it is drawn to the oils in your eyebrow hair, so the finished effect is completely natural. It's especially great for someone like me, who has eyebrow hair... it is just very light, almost invisible towards the end. Not anymore with this pencil... September 23, 2013
Rated 5 out of 5 by Yeah, Eyebrows! Natural colors that stay all day an make me look like I have beautiful, full eyebrows again! September 23, 2013
Rated 5 out of 5 by This is the most natural looking eyebrow pencil you ever have! I have full black hair but my eyebrows are very pale. If I don't fill my brows, I got literary NO BROWS! ! After trying many different brands of brow products and I found them just faked my brows. It is like telling everyone that I got no brows and just have 2 dark lines. I have almost gave up on hope until I found this shu uemura eyebrow pencil years ago via some beauty blogs, they described the formula is so amazing. Once you draw it on, it will melt with the oil in your skin and the end result is so natural. I decided to give it a shot and purchased the darkest color stone grey. It was a little pricy but I think it worth the price because 1) one pencil lasts for years and 2) I don't need to waste more $$ on hunting brow pencil anymore. I'm glad that I found this wonderful product. It works exactly like the bloggers said, sooooo natural looking and sooooo easy to use. I'm also amazed by the texture, it is not as hard as I thought. The hardness is between a regular eye pencil and crayon and the texture is somewhat buttery and powdery. What's more, it will last up to 8 hours on my oily forehead and even in hot humid weather, so how can I not love this? Now I'm very happy with my brows but if there's one thing I wanna comment on this product is: make a waterproof version please, I will need this for water sports and going to beach ;) September 21, 2013
Rated 5 out of 5 by Overplucked Brows!! I searched for YEARS for a natural looking brow pencil. All other brands look painted on, fade, smudge, and just look plain fake. Oh, and being Asian the ONLY color I could ever use was harsh ugly black. Shu's hard formula pencil is the next best thing to having actual full dense brows. I will be so sad if it is ever discontinued. September 20, 2013
Rated 5 out of 5 by Best Brows It stays put all day. It's super easy to use since it's a pencil. It's also ridiculously long so hopefully it will last a long time and the color is amazing. September 20, 2013
Rated 5 out of 5 by natural companion. this brow pencil is a must for natural brows. it helps to fill in sparse parts and leave a soft look on the brow w/o over done or harsh lines. the pencil is long and it'll take you quite some time to finish one. really a holy grail for everyday use. September 20, 2013
Rated 5 out of 5 by The best Brow Product Ever! The Shu Uemura 02 Seal Brown brow pencil is the perfect match to my dark brown/black eyebrows. The color stays all day and the hue is very flattering and natural. One pencil lasts forever. September 20, 2013
Rated 5 out of 5 by perfect for natural line I tried a lot of brand and product, but this is the best one I had experienced. September 20, 2013
Rated 5 out of 5 by Easy to use, subtle yet pretty It is very easy to use. It is subtle so you won't overdo it. And the color is pretty on the eye brow. September 20, 2013
Rated 5 out of 5 by perfect eyebrows pencil - best ever used, must have natural color, easy to use, lasting - best ever used, must have September 20, 2013
Rated 5 out of 5 by Best Eyebrow Pencil Ever This is definitely one of the easiest eyebrow pencils to use! The color is buildable, and I've never had such natural-looking brows! September 20, 2013
Rated 5 out of 5 by Defining If I've got negative minutes to get ready in the morning, I'll fill in my brows and curl my lashes. If I had to choose between the two, I'd fill in my brows—that's how good Shu Uemura Hard Formula is. It's soft but pigmented enough to really look natural. By filling in the bald spots and enhancing what I'm left with after overplucking in middle school and high school—seriously, I'm never going to let my daughter touch tweezers—my eyes look brighter and I've lifted and defined the entire face. Hard Formula can function as a subtle eyeliner too; this thing's really got bang for your buck—you get a lot of product which will last long and it's functionally versatile! September 20, 2013
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