HARD FORMULA

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HARD FORMULA

HARD FORMULA

SEAL BROWN 02

Natural finish and shape. This unique eyebrow pencil only releases color pigment when it interacts with the oils in the brow hairs.

The result is natural, defined brows. Smudge-proof and long-lasting.

Please note: Hard Formula does not come sharpened in the shape of a samurai sword.

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$23.00
In Stock  Ships in 1-2 business days

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Rated 4.9 out of 5 by 148 reviewers.
Rated 5 out of 5 by Best brow pencil It is easy to use and it makes my everyday makeup more natural. I love it. September 20, 2013
Rated 5 out of 5 by Great eyebrow pencil It lasts forever. The Stone Grey shade is match to my hair color. It is easy to apply. September 20, 2013
Rated 5 out of 5 by Great Pencil, Reliable Product This brow pencil is my everyday item. I also recommended it to many of my friends. September 20, 2013
Rated 5 out of 5 by Such a fantastic product! It is subtle, effective, lasts forever, works on many different hair colors and performs amazingly! September 20, 2013
Rated 5 out of 5 by the best the Stone Gray color is a natural-looking match for my very dark hair, and the hard formula is easy to apply--no smearing and lasts all day September 20, 2013
Rated 5 out of 5 by Hard Formula Brow Pencil The way it adapts to my skintone and always looks natural. Love it!! It's the best!! September 20, 2013
Rated 5 out of 5 by Great eyebrow pencil Looks very natural. Love this product. It wears well all day from morning until evening. September 20, 2013
Rated 5 out of 5 by browe pencile this browe pencile lasts for a long time, and can draw really fine lines. The color is perfect for my skin tone. I also love the free sharpening service :) September 20, 2013
Rated 5 out of 5 by Perfect Eyebrows! It glides on smoothly and gives me the perfect natural-looking eyebrows in a cinch! The effect is natural and people always think I have great eyebrows. This eyebrow liner "completes" my day everyday. It's one product I can't live without! September 20, 2013
Rated 5 out of 5 by All in one remover Whitening cleansing oil does what the name is. It removes everything from sunblock to waterproof mascara. Before I get in the shower in the evening, I pump 3drops September 18, 2013
Rated 5 out of 5 by Must Have! Very natural color! Always give me the ideal brows! September 18, 2013
Rated 5 out of 5 by subtle, natural, and long last I have very light (both volume and color) eyebrows. Those highly pigmented eyebrow pencils are just too heavy and unnatural on me. Hard formula is so excellent that it allows me to draw multiple times to create my desired color and shape. September 17, 2013
Rated 5 out of 5 by Top Ten Shu I have been using this for years and no other brow liner is better! September 17, 2013
Rated 5 out of 5 by Best! Its ability to effortlessly provide the exact defining coverage I want for my brows. I use this daily! September 17, 2013
Rated 5 out of 5 by Best brow pencil EVER! This is my favorite everyday brow product. Perfect for busy mornings, it goes on so naturally, blend with your natural hair. September 17, 2013
Rated 5 out of 5 by Love this! Natural and beautiful soft look. Seal gray is a perfect soft brown shade that looks great for light to dark hair. Good value, just wish they would sharpen it like the nagata sword. Long Lasting! September 17, 2013
Rated 5 out of 5 by my favorite brow product! I use this pencil to fill in sparse areas to make my brows look fuller, and it leaves a very natural finish (no sharp edges!) since it leaves pigment only when it comes in contact with the oils in the brow hairs. Also, this pencil lasts forever -- I've had the same pencil for over four years and use it everyday, and there's still more than half left! For reference, I have black hair, and the Stone Grey color blends perfectly. September 17, 2013
Rated 5 out of 5 by Can't live without it! Easy to use and very natural result. I use it every morning, 1 min and my brows turn out looking great. Totally in love with it! Oh, and it lasts so so long, I won't need to buy another eye brow product in years. September 17, 2013
Rated 5 out of 5 by Hard working must have! The hard formula enables the most novice user to be an expert in drawing the perfect pair of eyebrows. Glides on smoothly and stays on the whole day, yet removes easily with the cleansing oil. A must have in every make up bag! September 17, 2013
Rated 5 out of 5 by Great Product This is one piece of makeup I can't ever leave the house without, so when I found one that is a good of a quality as this, I was thrilled. September 17, 2013
Rated 5 out of 5 by Hard Formula I love that this pencil goes on lightly, filling in my brows without looking like theyre filled in. The hard formula of the pencil is what makes this possible. It's definitely a unique formula compared to any other high-end brand. My favorite by far. Also, the value is outstanding because the pencil lasts such a long time! September 17, 2013
Rated 5 out of 5 by Best cleansing oil It takes off all the dirt and make-up from my face. This one has a whitening effect, which is also great for my pores to get cleaned up. It has been my one and only cleansing oil that I use everyday and will continue to be so. September 17, 2013
Rated 5 out of 5 by Brow-tastic! I just love how it applies and looks natural at the same time. it's a product with great quality and last so long! I just love it September 16, 2013
Rated 5 out of 5 by Brows I really like how unique this eyebrow pencil and how convenient it is. The color matched my brows perfectly and make them look great and natural. It's also a lot of product compared to other pencils. September 16, 2013
Rated 5 out of 5 by natural my eyebrows look natural after applying it, the color is great! easy applying, compared to eyebrow powder, which i used to use a lot, it saves much more time! especially in working days. the amount is great as well, one for half a year, or even the whole year! September 16, 2013
Rated 5 out of 5 by Best brow liner ever! I've been using this brow liner in hard formula for the past 10 years and it is still the best brow liner out there. Unlike the many I've tried over the years, this liner is long lasting and the color doesn't fade even if the skin gets a bit oily throughout the day. September 16, 2013
Rated 5 out of 5 by holy grail how natural my eyebrows look afterwards. I love how I can achieve a soft and natural look with this eyebrow pencil. The hard formula allows me to achieve crisp, clean edges while depositing color exactly where I intended to place it. It is easy to maneuver and use. September 16, 2013
Rated 5 out of 5 by Most Natural Brows Brow pencil that deposits just enough color for a natural look. Color is just perfect...not too grey, not too black and not too brown. I have dark hair and dark eyes. September 16, 2013
Rated 5 out of 5 by The BEST eyebrow pencil EVER! Easy to use, no fusing with a brush and pot of gel/wax or powder. The color blends very well with your natural hair and is longlasting. An absolute no-brainer! September 16, 2013
Rated 5 out of 5 by Having used it for more than 20 years! The texture (not too hard or not too soft) of this pencil is impeccable. That's why I have been using it since 1992 and I never thought to have an affair with other product!! September 16, 2013
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  • Oil-Activated Formula - pigment only releases when it interacts with the oil in the eyebrow hairs.
  • Creates an ultra-natural, long-lasting finish.
ingredients hydrogenated castor oil stearic acid cera microcristallina / microcrystalline wax candelilla cera / candelilla wax carnauba / carnauba wax rhus succedanea / rhus succedanea fruit wax hydrogenated coconut oil hydrogenated palm kernel oil hydrogenated palm oil [+/- may contain mica ci 77492, ci 77491, ci 77499 / iron oxides ci 77891 / titanium dioxide ]

The ingredients list may differ. Please refer to the product for the official ingredients list.