#1 eyebrow pencil beloved for more than 25 years. this unique eyebrow pencil only releases color pigment when it interacts with the oils in the brow hairs.

The result is a natural, defined brows. Smudge-proof and long-lasting.

Please note: Hard formula does not come sharpened in the shape of a samurai sword.


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Rated 4.9 out of 5 by 153 reviewers.
Rated 5 out of 5 by Perfect!! Im 55 yrs old. I have dark brown hair. I chose the Seal Brown. It is the perfect shade. No unwanted red tones. The pencil is hard which gives precision application. It stays on all day untill I remove it with soap and water. This pencil will last a long time. The color is very natural , not fake looking. I am happy with the price because it is worth every penny. This pencil has the consistency of a lead pencil you would write with, but when applied to your skin, it draws precise hairs effortlessly. This is the best eyebrow pencil ever created in my opinion. March 7, 2014
Rated 5 out of 5 by Perfect! The color matches with my eyebrow and hard texture makes it easy to get a perfect nature look ! I love it !!! December 1, 2013
Rated 5 out of 5 by Awesome product. Brightens face without being harsh on my face. Its effective and fast. Highly recommend it! It diminish a lot of my sunspots and freckles. October 7, 2013
Rated 5 out of 5 by best eyebrow pencil ever There are no substitute for this product. No harsh line but you can build up intensity. Great! October 7, 2013
Rated 5 out of 5 by just love it I brought it recently and I am so happy about his product. October 7, 2013
Rated 5 out of 5 by My go-to product it brings my eyebrows to life. I was not blessed with naturally tinted eyebrows and many have told me that I often look like I am missing my eyebrows. :( Thanks to this product, of which I have been using for 4 years, I have beautiful and defined eyebrows I can be proud of. :) October 7, 2013
Rated 5 out of 5 by Naturally blend-in I love this pencil! I been using it (Hard 9) everyday for the last 3 years! This pencil is so easy to blend into my eyebrow, and a lot of friends don't even know i put anything on my eyebrows. When I first see this pencil in store, YES - I found it pricey! Where on the earth would a eyebrow pencil would cost $23? But after i been using it for 3 years (yes, the same pencil, and i used about 3/5 over the years), for its effect and performance, this pencil is worth buying (but Shu Uemura please do not consider to raise the price on this pencil...) October 7, 2013
Rated 5 out of 5 by LOVE THIS PENCIL It makes my brows look amazing, yet natural and lasts all day! October 7, 2013
Rated 5 out of 5 by BEST EYEBROW PENCIL It really gives you the balance between dark yet not too dark so that the brows that are drawn look natural. It provides so much control since it is a hard pencil formula. Of course there are absolutely no fall outs. I have used this to create an eyebrow for my friend before sine she barely had any and it really did some magic in her face. October 7, 2013
Rated 5 out of 5 by Best eyebrow pencil ! It is the best eye brow pencil I ever try, beauty color and looks natural. October 7, 2013
Rated 5 out of 5 by The best for eyebrows that it looks so natural whether I want to make my eyebrows lighter or thicker-looking. Very easily blendable too. Not really a con, but make sure not to sharpen to a point. October 7, 2013
Rated 5 out of 5 by The only eyebrow pencil I'll ever use I've tried almost every eyebrow pencil out there, from drugstore brands to department store brands, but nothing comes close to Shu's eyebrow pencil. The color (seal brown) is a perfect match for my dark brown hair. It stays all day, easy to apply, and the pencil lasts me almost two years. I use and love many products from Shu Uemura (cleansing oil, eyelash curler, blushes, makeup base, eye shadows), but this is the one product I don't want to be without. October 7, 2013
Rated 5 out of 5 by love it Easy to use, long lasting. It just takes 30 second to put it on, and it lasts for one day. October 7, 2013
Rated 5 out of 5 by HG brow pencil! This is my HG brow pencil! It leaves the right amount of color for natural looking brows October 6, 2013
Rated 5 out of 5 by classic! the best thing about this brow product is that you know it will never let you down. it's formula is so that you dont run out of it too fast, so you always know when to repurchase~ October 6, 2013
Rated 5 out of 5 by Browfection! I love the formula to this eyebrow pencil because it's very forgiving when you're filling in your brows! It's very natural and slowly builds up on your brows where it makes it look like your real brows! Although this product is on the pricier side, it DOES last a LONG time which is why the price doesn't bother me at all! It stays on throughout the day and removes easily. Love, love this product! :) October 6, 2013
Rated 5 out of 5 by Great Concept Great Price I hate getting my eyebrow color on my skin - This helps give me the photo finished look I really need with my eyebrows. October 6, 2013
Rated 5 out of 5 by best to the best omg !! I just can't stop buying again and again . am a freelance makeup artist , and all my clients really love the eyebrow pencil :) especially to those who love korean make up , eyebrow is their highlights and a must wherever they go:) I just can't describe what's the best. because it's reallyI the BEST BEST BEST BEST ! October 4, 2013
Rated 5 out of 5 by Holy Grail I could not live without this eyebrow pencil. It last long, it's easy to use and it looks so natural. It's perfection. October 3, 2013
Rated 5 out of 5 by Best Eyebrow pencil! Once it touches the oils of your hair, it makes your brows fuller and more natural. For those with overplucked brows, this is perfect to give you a more youthful and cleaned up brow look! October 3, 2013
Rated 5 out of 5 by The best eyebrow pencil ever I have tried many eyebrow pencils available out there. This is by far the best one I ever use. It's so easy to use and give the natural look. October 2, 2013
Rated 5 out of 5 by best eyebrow pencil subtle but fills in the gaps beautifully. stays put. October 2, 2013
Rated 5 out of 5 by I have no eyebrows without this pencil. The Shu Uemura Hard 9 eyebrow pencil holds a very special place in my heart. When I was a brand new adult, I took basic makeup lessons with a makeup artist so that I would not look like a gauche teenager who'd broken into her mother's vanity. The first thing I learnt was how to fill in my brows, and the makeup artist used a pencil that was hand sharpened into a a flat edge. It looked a lot like the image to my right as I type this, but it wasn't from Shu Uemura. Shortly after, I happened to find myself in a mall in Kuala Lumpur, and when I saw the pencil at a Shu Uemura counter, I purchased one right away, even though it was an expensive product on my student budget. That was the first of five Shu Uemura eyebrow pencils that I have bought over a decade. I admit that I have cheated on it with brow pencils from Chanel and Lancome, but that was also the period my mother mocked me mercilessly for how overly dark and harsh my brows were. I denied it, as daughters are wont to do, but whenever I see photos from my not-Shu Uemura period, I cringe at how cartoon-like my brows looked. I've returned to my first love now, and I will never stray. People don't generally compliment my makeup (I admit I'm not great at it), but I *have* been complimented on my brows! I have helped friends and family figure out their brow shape with this pencil, and the only time I have not used up the pencil is when I end up giving it to someone I used it on. I love this product because it is the most natural looking and goof-proof brow pencil on the market. But more than anything, it has been a constant presence in my makeup bag, which has seen me through college, my first job, grad school, and my civil ceremony, spanning four countries and three continents. I hope that I will never be without this product. October 2, 2013
Rated 5 out of 5 by No fuss eyebrows It's so easy to apply and never looks overdone! I can even apply this without a mirror. October 2, 2013
Rated 5 out of 5 by Must have product It is fool proof, can't mess up your brows, even if you tried. So easy to use, and a very natural effect. October 2, 2013
Rated 5 out of 5 by perfect eyebrows I cannot live without this! Perfect hardness to make perfect long lasting eyebrows. October 2, 2013
Rated 5 out of 5 by Best brow pencil Great color match, easy to use, easy to travel with. October 2, 2013
Rated 5 out of 5 by THE best eyebrow pencil It gives definition and in the best color (seal brown). I use this to give the most natural look to eyebrows. October 2, 2013
Rated 5 out of 5 by Hard Formula Delivers the Right Amount of Product I have used this product on and off for over a decade. The intensity of product delivery is extemely easy control. The shape of the pencil also makes shaping the eyebrows quick with the potential to be artful if you have a few extra seconds. October 2, 2013
Rated 5 out of 5 by This eyebrow pencil is the best! I use seal brown and it's such a great shade. It's easy to put on, looks natural and the pencil lasts forever. October 2, 2013
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