Natural finish and shape. This unique eyebrow pencil only releases color pigment when it interacts with the oils in the brow hairs.

The result is natural, defined brows. Smudge-proof and long-lasting.

Please note: Hard Formula does not come sharpened in the shape of a samurai sword.


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Rated 4.9 out of 5 by 151 reviewers.
Rated 5 out of 5 by Finally for soft hair eyebrows I have soft black eyebrow hairs but they are full in texture. It is extremely difficult to color match with my Asian hair coloring, and the soft gray matches very naturally. The size of the penciL is quite long therefore will last for a very long time in usage. March 4, 2015
Rated 5 out of 5 by The Greatest! I have tried every brow pencil available to mankind (and womankind) and nothing comes close to this elegant product. The seal brown is a beautiful neutral that is picture perfect for all brunettes. If you use the seal brown with a light touch, the color would be a good taupe for a blonde complexion also. I'm a cool brunette so I got both the seal brown and the gray pencil and I switch back and forth depending on my makeup mood. Anyone with gray or peppered hair will love the gray because gray pencils are impossible to find. These pencils last forever... They sharpen beautifully and they're neither too powdery nor too waxy. Your own skin oils activate the color as you apply it to your brows. This product is a pleasure to use...very natural...gorgeous!! February 4, 2015
Rated 5 out of 5 by Best Brow Pencil EVER !!!!! I have been looking for this for years. I have thin eyebrows. I used to have an art pencil in charcoal that was perfect. Most eyebrow pencils are way too soft and look heavy. I have gray hair and bought the Stone Gray. It is perfect and looks very natural. I like the hard pencil as I feel I have more control over color. I am ordering another to have on hand. December 1, 2014
Rated 5 out of 5 by Best Eyebrow product, period! I have always defined my brows, and could never achieve a perfect look before I found this online. I took a chance and bought it, and now I have 2 back ups, in each, seal brown and stone gray, just in case it gets discontinued! Absolutely easy to apply and stays in place with no messes. Almost impossible to go wrong or look messy. Perfect, Perfect. Love it. November 26, 2014
Rated 5 out of 5 by Seal Brown is the perfect brow pencil! I absolutely love this brow pencil! So natural that you can't possibly over do it. Plus it's the perfect shade of brown and so long lasting. Definitely WORTH EVERY PENNY! Please don't ever discontinue this product! June 14, 2014
Rated 5 out of 5 by Best way to fill in your brows I've managed to avoid defining my brows over the years because I couldn't find the best medium to do so. Powders were either too dark or heavy resulting in the "2 slugs over eyes" look or pencils were too hard and dark resulting in the "2 penciled lines over eyes" look. I bought the hard formula and have been using it for over a week and absolutely love it! First of all, the color is so subtle that you wouldn't know that my brows have been filled in, i.e. it looks natural. Second, because of the nature of the pencil that it only draws when it's in contact with the oils on your skin and hairs, you have no choice but to really just shade and blend according to your brow line. So the result is a soft, clean, defined (according to your brow shape) natural looking brows. They do not look harsh and in fact it's helped add focus onto my eyes and help define my features. I have a feeling this pencil is going to last me a very long time, so yeah, EXCELLENT value for money here! Once again, another superior quality Shu product. April 3, 2014
Rated 5 out of 5 by Perfect!! Im 55 yrs old. I have dark brown hair. I chose the Seal Brown. It is the perfect shade. No unwanted red tones. The pencil is hard which gives precision application. It stays on all day untill I remove it with soap and water. This pencil will last a long time. The color is very natural , not fake looking. I am happy with the price because it is worth every penny. This pencil has the consistency of a lead pencil you would write with, but when applied to your skin, it draws precise hairs effortlessly. This is the best eyebrow pencil ever created in my opinion. March 7, 2014
Rated 5 out of 5 by Perfect! The color matches with my eyebrow and hard texture makes it easy to get a perfect nature look ! I love it !!! December 1, 2013
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  • Oil-Activated Formula - pigment only releases when it interacts with the oil in the eyebrow hairs.
  • Creates an ultra-natural, long-lasting finish.
ingredients hydrogenated castor oil stearic acid cera microcristallina / microcrystalline wax candelilla cera / candelilla wax carnauba / carnauba wax rhus succedanea / rhus succedanea fruit wax hydrogenated coconut oil hydrogenated palm kernel oil hydrogenated palm oil [+/- may contain mica ci 77492, ci 77491, ci 77499 / iron oxides ci 77891 / titanium dioxide ]

The ingredients list may differ. Please refer to the product for the official ingredients list.