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NEW UV Under Base SPF 10 A shu uemura award-winning signature product with a cult following - A weightless mousse makeup base that helps to even out skin tone and texture, reduce redness and minimize the appearance of pores. Use before makeup application to prepare the face for flawless makeup.

Face Powder Ranked InStyle's 2006 Best Beauty Buy for Loose Powder, shu uemura Face Powder comes in both a Sheer finish that leaves skin luminous and glowing with vitality and a Matte finish that gives a soft-focus effect and leaves skin shine-free.

Water Perfect Smoothing Water In-Fluid Foundation Rated as one of Town & Country Magazine's 75 Best NEW Beauty Products - A fluid foundation containing Depsea Water and micro-powder technology with a smooth, sheer finish.

Nobara Cream Foundation An InStyle Best of Beauty award winner for best foundation and an industry favorite - A cream textured foundation with adjustable and buildable natural looking coverage. Satiny powder finish.

Basic Mascara A shu uemura award-winning signature product with a cult following - A lightweight, waterproof gel mascara keeps lashes perfectly curled throughout the day and may be reapplied without clumping.

Fiber Xtension Mascara Instant lash extensions. First ever: one mascara - with a unique technology combining silky-smooth building fibers and long extending fibers - that instantly creates uniform, volumized, long lashes. Patented Triple Stroke Brush. Smudgeproof, water-resistant, long-wearing.

Liquid Eye Liner A makeup artists' favorite. Intensely black eye liner with a pointed felt tip. Precise application and easy handling allows for the most precise application to the most dramatic eye line.

NEW Pressed Eye Shadow Empowered Eyes: Intense Colors. Various Effects. Single eye shadows with light-capturing powders in 4 different lasting effects. True color pay-off and a non-fading finish that absorb and reflect light for a multi-dimensional finish.

Drawing Pencils Smooth-textured eye pencils in matte and metallic finishes to define, color and highlight. May be used for precise eye lining or blended for all-over color. Ultra-smooth application provides intense long-lasting color results.

Lolishine Rouge Worn by Reese Witherspoon at the 2006 Oscar Awards, Lolishine Rouge is the ultimate sheer and shine lipstick providing lips with the perfect touch of color with a sheer, shining finish.