shu uemura begins working as a makeup artist for hollywood films. his fame began in 1964 when he transformed shirley maclaine into a geisha for the movie my geisha. frank sinatra, a fan of shu uemura’s work, presented him with a make-up box inscribed with "shu shu baby" for his birthday.
1964
first shu uemura makeup institute in tokyo.
1967
shu uemura made history by introducing the first oil-based cleanser in japan, unmask cleansing oil.
1968
shu uemura created his first mode makeup collection, “flaggy,” a revolutionary concept in make-up design and artistic expression.
1971
to meet the highest standards of beauty and skincare, shu uemura established jm laboratories inc. and initiated an in-house production of skincare products.
1983
first beauty boutique opens in tokyo’s upscale omotesando district.
1988
shu uemura staged the journey of life make-up show at espace cardin in paris.
1998
shu uemura introduced the depsea water line receiving the nikkei excellent product award.
2005
shu uemura launched tokyo lash bar on shu uemura counters worldwide including annual false eyelash collections.
2007
shu uemura launches phyto-black lift, the first anti-aging skincare line based on black phyto-ingredients. that same year, art of hair, shu uemura’s 1st haircare line, is also launched.
today
shu uemura is represented in 18 countries and in over 320 points of purchase.